Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It
From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before…
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The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is not going…
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Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your…
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The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I'm often a contrarian to the advice that's continually pushed in this industry... even leaning a bit…
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive…
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Acquisio: Turbocharge Your PPC Campaigns with Machine Learning
Managing paid search campaigns across multiple platforms can be overwhelming. From launch to reporting, marketers face the dual challenge of staying efficient while maximizing results. With increasing demand for transparency, ROI, and automation, agencies and businesses alike require tools that…
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Dependencies of an Inbound Marketing Strategy
We've been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there's…
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5 Insights Social Media Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business, from marketing to internal Human Resources issues…
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We Should Stop Saying Influential When We Mean Popular
I saw it again today... another Influencer List. I couldn't get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn't an influencer list at all, it…
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What Web Analytics 2.0 Taught Me About Understanding My Visitors
As marketers, we talk endlessly about traffic and how to get more of it, how to convert it, and how to measure it. But few of us truly understand who our visitors are and why they are coming to our…
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Zuberance: Unlock Always-On UGC and Referral Sales Fast
Customer trust is collapsing. Paid reach costs more every quarter, organic visibility is unpredictable, and audiences are increasingly numb to traditional marketing. Yet one channel continues to outperform every other form of persuasion: real customers sharing real experiences. Brands that…
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Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I’m a big proponent of using online surveys to understand your customers better and make more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it.…
