Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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5 Best Practices for SaaS Customer Success
Gone are the days when customer success teams toiled with unlimited calls and clients to handle. Now is the time to churn less and receive more in terms of SaaS customer success. You only need some smart strategies and perhaps…
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How Successful Event Marketing Can Boost Your Business’s Bottom Line
Event marketing has become one of the most dynamic ways for companies to connect with their audiences, build brand trust, and drive measurable results. Whether virtual, hybrid, or in-person, events offer a uniquely immersive experience that few marketing tactics can…
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Your Outbound Marketing is Less Effective without Inbound Efforts
If you're a longtime reader of Martech Zone , you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers…
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Five Top Tips for Agencies Looking to Build New Revenue Streams in a Crisis
With marketing teams having to press pause and redefine their strategies, it is fair to say there has been a lot of chaos and confusion in the industry. The core challenge remains the same: How do you connect with people…
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Why Use Drupal?
I recently asked, What is Drupal? as a way to introduce Drupal. The next question that comes to mind is Should I use Drupal? This is a great question. Often, you come across a technology and something about it prompts…
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The Double-Edged Sword of Social Media Connectivity and Caution (and Why I’m Done with Facebook)
When social media emerged, it felt like a revolution for connectivity, culture, and knowledge sharing. It was a virtual melting pot, bringing people from across the globe together in once unimaginable ways. With the tap of a screen, we could…
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Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions
There's quite a bit of terminology utilized when describing designs and this infographic. Like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up on your…
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The Advantages and Disadvantages of Using Social Media Logins For Business Registration
A social media login, also known as social login or social sign-in, is a feature on websites and applications that allows users to log in or create an account using their existing credentials from social media platforms, such as Facebook,…
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Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets
Subscriber retention has its roots in the newspaper industry. Several years ago, I worked for a Database Marketing company specializing in Newspaper Subscription Analytics. One of the KPIs for segmenting and marketing to subscription prospects was their ability to retain…
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Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19 , it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively. It’s jarring but true: the marketing strategies companies started…
