Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief Executive Officer, you might be surprised that the company leadership lacks the experience and skill to push digital transformation (DX).…
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How Product Pricing Online Can Influence Buying Behavior
The psychology behind e-commerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how…
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Guess What? Vertical Videos Aren’t Just Mainstream, They’re More Effective
Years ago, a colleague publicly mocked me online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. Based on my video orientation, he questioned my expertise and standing in the industry. It was maddening for a few reasons: Videos are all about their ability to captivate and…
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How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…
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How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in Garageband
If you’re going to get serious about podcasting, I’d encourage you to save up for a Zoom H6 Recorder. It’s a simple device that requires almost no training to record with. Add some Shure SM58 microphones, portable microphone stands, and you’ve got a studio that you can take anywhere and get great sound with. However, while this is great for…
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Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them
Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less…
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How To Personalize Your Outreach Emails To Get More Positive Answers
Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey research company estimates that creating a personalized shopping experience can boost revenue by up to 30%. However, while marketers may well be making the effort to customize their communications with their…
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The Top Content Marketing Tips for Driving More Traffic and Engagement
This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo. I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save resources, improve the omni-channel digital experience, and – ultimately – drive more business results. Some of the advice was counter-intuitive to industry standards and best…
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How Long Does It Take To Rank In Google Search Results?
Whenever I describe ranking to my customers, I use the analogy of a boat race where Google is the ocean and all of your competitors are other boats. Some boats are bigger and better, some old and barely staying afloat. Meanwhile, the ocean is moving as well… with storms (algorithm changes), waves (search popularity crests and troughs), and of course…
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How to Make the Most of Your Desktop to Mobile Migration
In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive…
