Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Senior Citizen Mobile and Internet Usage Statistics

    Senior Citizen Mobile and Internet Usage Statistics

    The narrative that seniors are technologically inept is rapidly becoming outdated. From a mere 14% at the turn of the century, internet usage among seniors has skyrocketed, with two-thirds of those 65 and over regularly accessing the internet in the…

  • zoom h6 as audio input to mevo

    How to Use Your Zoom H6 as the Audio Interface to a Mevo

    Sometimes, the lack of documentation on websites is frustrating and requires much trial and error before you get something working correctly. One of my clients is the largest data center in the Midwest, and they lead the country in certifications.…

  • What are the top strategies for SaaS Platforms to Grow?

    What are the Top Strategies for SaaS Platforms to Grow?

    What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long-term survival:  Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar…

  • wpreset: Reasons To Reset Your WordPress Site

    6 Reasons for Resetting your WordPress Blog

    WP Reset is a plugin that lets you reset your site completely or partially, with changes only to specific blog sections. The full reset is self-explanatory, removing all posts, pages, custom post types, comments, media entries, and users.  The action…

  • Marketing Team Communication and Analysis

    Why Team Communication Is More Important Than Your Martech Stack

    Simo Ahava’s atypical viewpoint on data quality and communication structures freshened up the whole lounge at the Go Analytics! conference. OWOX, the MarTech leader in the CIS region, welcomed thousands of experts to this gathering to share their knowledge and…

  • High Conversion Rates

    Tips from High-Converting Sites

    There is nothing more disappointing than having a successful paid ad campaign that drove tons of traffic to your site but resulted in low conversions. Unfortunately, many digital marketers have experienced this, and the solution is the same: optimize your…

  • Public Relations

    Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value

    What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the…

  • Virtual Shopping Assistant Examples in Ecommerce

    Virtual Shopping Assistant: The Next Big Development in ECommerce?

    Today, you walk into a brick-and-mortar retail store. No, this is not a joke, and that’s not the punchline. E-commerce continues to take bigger bites out of the retail pie, but there are still unrealized milestones for the innovations and…

  • Site Content Analysis

    Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free

    For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available…

  • Scared Sales Calls

    Scared Salesless

    This week, I sat down with a business owner that I’ve worked with on a few projects. He’s very talented and has a growing business that’s doing well. As a young small business, he’s challenged with carefully balancing his calendar…

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