Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Video Vital Statistics for B2B Marketers
This may be the most entertaining and well-balanced video infographic that I’ve watched on B2B Marketing. While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to business. It also provides a ton of evidence on how and why a content and social strategy are imperative in B2B…
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Analytics & Testing
The 4 Steps to Social Media Marketing
One of Stephen Covey’s The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. I especially appreciate this infographic because it…
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Content Marketing
Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats. Terms like RGB, CMYK, PNG, or vector graphics can sound technical, but they hold the key to achieving the desired outcome for your design. This guide will help you decode these terms,…
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Content Marketing
Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and what tools do you need? Inbound marketing starts with free information, offered through social channels, search, or paid advertising. The…
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Paid and Organic Search Marketing
Online Businesses Need to Shift Marketing to Stay Ahead
There’s no question that the Internet has changed dramatically over the years, and that’s true for how companies market their online business as well. Any business owner needs only to look at the number of changes Google has made to its search algorithm to gain a basic understanding of how Internet marketing techniques have changed over time. Firms that do…
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Analytics & Testing
Appboy: Understand, Test and Engage Mobile Users
The mobile ecosystem has exploded to over 1 million apps in the last three years. Companies are struggling with high user acquisition costs and low retention rates. Less than 60% of mobile apps provide a positive return on investment. Appboy is a data-driven solution that enables mobile app marketers to create rich user profiles on their mobile audience, and then…
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Sales Enablement, Automation, and Performance
Tickle & Woo Your Prospects!
Many business to business (B2B) sales cycles are long and arduous. It’s a balance of keeping top of mind with a prospect until the purchase decision can be made and not bugging them and driving them off. I’ve watched some folks nurture leads incredibly well, and I’ve put “Do Not Answer” in my phone book to avoid the sales people…
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Content Marketing
B2B Marketers Find Success With Content Marketing
Every year, the amount of money invested in content marketing strategies seems to be on the rise. Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations. As marketers get more savvy with the strategies they use to distribute their content, which tactics, platforms, and trends are…
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Content Marketing
The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn’t be the date of release, it should be the business results. Our job is to get our clients business results,…
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Analytics & Testing
The Secret Weapons for Better Marketing and Sales
Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation, predicting customer behavior is much more simple. 95% of companies using predictive analytics reported better leads, greater efficiency, and/or more closed sales. Furthermore, 59% of CMOs feel that implementing automated marketing solutions will increase their marketing tactics’ efficiency…
