Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
We Only Value Tools We Can Use
This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard. I’ve been saying for quite a while that social media is an incredible amplifier – but that companies who were…
How to Let Customers Drive Your Next Campaign
A few weeks ago, we installed Ooma – a VOIP solution for a home or small business. It’s pretty amazing – even integrating Google Voice (which is our company phone number). Today, we received this email and I instantly loved it. That question is the only question you really need to ask your customers when it comes to satisfaction. When…
Emailium: Email Template Inspiration
Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags. How might this service be of use to you? Let’s look at a few scenarios: Creative Teams – When pressed for a new…
- Social Media & Influencer Marketing
We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter, Facebook, or YouTube, your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I’m not excusing myself on this, either. I’m always looking to grow my online following and promote it at every chance. Go to any site with a company or person seeking authority online, and…
- Content Marketing
It’s the Most Wonderful Zeitgeist of the Year
It's with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from the past year.
- Analytics & Testing
Aw, Heck. I Guess I’ll Start A Marketing Business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying you altogether… who…
- Social Media & Influencer Marketing
Maybe You’re Just Not Good at This
Every once in a while you’re blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I’ve never been good at ballet. It always gets a chuckle, but there’s a story behind it. I actually do love to dance.…
- Mobile Marketing, Messaging, and Apps
The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know…
