Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
The Content Grid v2
The Content Grid (Version 2), developed by JESS3 and Eloqua , explains the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of…
-
My Facebook Usability Rant
I'm afraid I have no new information to share with the readers of the Martech Zone, just a plea for your help. After watching the video below, please either: Tell me if there is some work-around to this that I've…
-
It’s Not For You…
There's a Thai restaurant nearby that does a fantastic job on a number of dishes. One of my favorites is their Red Curry. The dish is full of Thai vegetables and is really spicy. I don't think that it's one…
-
Do Google Benchmarks Matter?
Today I received a newsletter from Google Analytics, the first edition of the first volume read as follows: This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are…
-
DIY Infographic Production: A Step-by-Step Guide
Creating impactful infographics is a crucial skill in online marketing. With 200 million people on the FTC's do-not-call list, diminishing email usage, and 78% of Internet users conducting product research online, infographics have become a go-to strategy for marketers looking…
-
Mobile Marketing and Advertising
This infographic was put together by the folks at Microsoft Tag . Did you know that a third of Facebook's users are accessing it via mobile? Or that 200 million YouTube videos are viewed via mobile? Or that, on average,…
-
Small Business and Social Media
Postling is a small business social media application that allows businesses to publish to any of the popular social media platforms, including Facebook, Twitter, LinkedIn, WordPress, Blogger, Tumblr, Facebook Photos, and YouTube. Postling provided this infographic - providing some insight…
-
The History of Web and Social Analytics (Through 2011)
We love infographics... and if you haven't noticed, we now have a category just for the Infographics . We love infographics so much that we've started to develop and design our own infographics and some for our partners and clients.…
-
Social Media Timing
Some very intriguing stats on social media timing from @danzarrela , put into a beautiful infographic by the folks at Kissmetrics . Utilizing techniques to schedule your social media engagement can maximize the exposure your content will get in social…
-
Facebook: The Largest Marketplace on Earth
I can already hear the screams from the rafters... how dare you mix up dollars and cents with a social network. Those of you who have read my blog for a while understand that I'm not a Facebook fanboy. However,…
