Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting
Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged as a top choice for professionals and enthusiasts alike. In this article, we will delve into why the Blue Yeti…
- Sales and Marketing Training
Innovation Without Utility Is Death for Startups
Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company’s inability to deliver on the promises they make to their customers. My mentor, however, argued that their innovative approach and success in capturing industry…
- Paid and Organic Search Marketing
Three Pillars of Search Engine Optimization
Search Engine Optimization (SEO) has changed over the years but many professionals haven’t kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information. We don’t just spout off on SEO, we have been leaders in this industry for many years. We’ve also achieved incredible ranking for our clients… resulting in more…
- Mobile Marketing, Messaging, and Apps
Indy is StartUp Friendly
Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy. In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here in Indianapolis. Douglas Karr on Judging at StartUp Weekend
- Email Marketing & Automation
Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer. Any other attack on your character doesn’t have the same staying power. Once someone thinks you’re a spammer, you’ll almost never get back on their good side. The road to spamville is one-way only. Worst of all, it’s surprisingly easy to take…
- Content Marketing
While You Were Having Dinner and Watching TV, We Were Building Businesses
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this is going to turn out, and what the judges ( including Douglas Karr) think about the business ideas, join us…
- Social Media & Influencer Marketing
Online Collaboration with Facebook? You Bet!
If you are serious about project management, you are already familiar with tools like Basecamp that provide a robust platform for project management, task assignments, and team collaboration. These tools are great, but they all require your collaborators to extend their digital life to include one more thing to be piled onto an already overflowing plate. Some things deserve this…
Email is Dead? Don’t Tell that to Jenni & Janneane
Every once in a while you hear the mumblings… email is dead. Typically it’s mumblings from folks that are inbox-challenged and never properly monetized their email efforts. Email is far from dead… and the proof is businesses like Indy Spectator. Indy Spectator is solely an email-based company. They employ talented writers to tell niche stories about the goings-on in Indianapolis.…
- Content Marketing
New Website, Take II
I had a great conversation this morning with Jeb from smallbox. (That’s right, I madonna’ed him. If you don’t know who Jeb is, where have you been?) Nevermind the fact that I accidentally ordered a double-shot, and I can’t hold my hands still right now, I’m pretty sure that what he said to me would have seemed just as profound…
- Analytics & Testing
Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted to take his business to the next level… or a few levels beyond where it is now. There was a…
