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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

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    Aw, Heck. I Guess I’ll Start A Marketing Business!

    What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have…

  • Maybe You're Not Good at Social Media

    Maybe You’re Just Not Good at This

    Every once in a while you’re blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I’ve never been…

  • caterpillar to butterfly

    The Death of the Agency of Record

    The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by…

  • social web

    The Dangerous Lure of Avoiding the Social Web

    1.webp” class=”alignright” align=”right” border=”0″ alt=”Jonathan Salem Baskin” />I was thinking about naming this post, Why Jonathan Salem Baskin is Wrong… but I actually agree with him on many points in his post, The Dangerous Lure of the Social Web. I…

  • Facebook Survey Results

    Facebook Small Business Survey Results

    Roundpeg is focused on small business.  So, while I am always intrigued with what larger companies are doing, my business depends on my understanding of what small business owners do, think, want and need. And because of that focus, we…

  • Blue Yeti Microphone for Conferences, Interviews, Streaming and Podcasting

    Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting

    Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged…

  • Innovation versus Utility in Startups

    Innovation Without Utility Is Death for Startups

    Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company’s inability to deliver on…

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    Three Pillars of Search Engine Optimization

    Search Engine Optimization (SEO) has changed over the years but many professionals haven’t kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information. We don’t just spout off on SEO, we…

  • indy monument circle

    Indy is StartUp Friendly

    Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy.  In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here…

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