Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Five Business Phone Practices That Damage Your Brand
Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers,…
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Oh Uh… Google Just Launches the SEA Industry
1.webp" alt="" title="Search Engine Assassination" width="283" height="424" class="alignright size-full wp-image-10616" align="right" />Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index…
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Who’s Your Search Engine Marketing Villain?
It doesn't matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across…
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How To Find Ideas For Blog Posts Using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas.…
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SEO Doesn’t Stop with Your Site
1.webp" alt="" title="up-arrowchart" width="250" height="228" class="alignright size-full wp-image-10539" align="right" />From time to time, DK New Media has room in our busy schedule to assist our partner companies. We blog about some, have them on the radio show , have designed…
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Visits up 25% Since Redesign
We still don't have Martech Zone exactly the way we'd like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30% . That doesn't include the additional…
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Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys…
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Get Ready for Facebook Mobile
Facebook is making a quiet push to gain access to your mobile phone number. In recent weeks they have made two noticeable changes that suggest preparations to dominate the mobile marketing space. First they have started warning users who have…
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Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you're able to convert more. Visitors will come to your site for a number of reasons:…
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A Project Management Solution for Consultants
There are three kinds of projects. The ones you can do on your own, the ones that you can pay someone else to handle for you, and the ones that you need to collaborate with others on. Project management software…
