Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
Dear AT&T U-Verse
Dear AT&T, I’m already a customer of yours. I have both home phone and DSL through you (previously SBC). I like the service but wish to upgrade the DSL as well as take advantage of the great TV service you have. You see, my apartment only offers a basic package and I’d like to upgrade. For the last couple years,…
- Marketing & Sales Videos
In the Age of the Internet Customers Can Not be Ignored
Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story. The customer might tell a few friends. For the most part, large companies like airlines could get away with delivering…
- Paid and Organic Search Marketing
Why Google Doe$n’t Care
Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well… real-time analytics will definitely play a role. Content farms are publications sites that publish content to grab search engine traffic for profit. Hmmm… sounds a little like blogging for search to me.…
- Analytics & Testing
Webtrends Augmented Reality Demo
If you don’t see the following video, click through to see an augmented reality mashup utilizing Webtrends! This is a great demonstration of the utilization of analytics and offsite activity seen at Webtrends Engage 2010 conference. The camera finds and tracks the badge, updates Webtrends, and – in real-time – displays the latest attendance specifications!
- Social Media & Influencer Marketing
Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI, The best CRM application is the one you will use. This is a great way of saying that all the fancy CRM programs and features in the world will not make a difference if your software is too complex or no fun to use. For that reason, I know many people…
- Sales Enablement, Automation, and Performance
What if Your Marketing Works?
As a sales trainer I work with companies in a wide range of industries. And nearly every company I work with is spending more this year than last on internet focused marketing, including social media. Unfortunately for many of these companies, their internet marketing is starting to work and they are getting calls and emails from motivated buyers who have…
Just Dance
There’s a Lady Ga-ga song that’s been out there for about a year now called Just Dance. I can’t get it out of my head. I’m not a huge fan of the Ga-ga-ooh-la-la… but all Top 40 hits make my daughter turn up the radio and begin singing. I can’t help but sing along. Just Dance appears to be a…
- Email Marketing & Automation
8 Guiding Principles to Hiring an Email Marketing Expert
In part one (You Might Need an Email Marketing Expert If...) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager.
- Paid and Organic Search Marketing
Search Engine Optimization Haters
I was working with a client on how to tweak their blog posts for increased search engine traffic. It’s incredible how a slight title, meta description, heading, or content adjustment can have. We selected a blog post previously written, made some minor adjustments, and will monitor the results using Semrush. Many designers and web developers discount the value of search…
- Email Marketing & Automation
Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread. Like so many email programs nowadays, my email application automatically blocks images. As a result, here’s what the email looked like: Not too compelling… especially for a beautiful email that looked like this when all of the images were loaded: I can’t imagine how many people deleted the email without reading it…
