Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Advertising Technology
Sometimes Marketing Coal Produces Diamonds
Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress globally, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating…
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Event Marketing
Dropping the Super Bowl for Digital Media
More and more businesses are embracing technology when it comes to their marketing strategies. When Pepsi pulled out of the Super Bowl, traditional journalists called it a gamble. Not advertising in the Super Bowl is a gamble? Really? A Super Bowl advertisement costs $3 million dollars per 30 seconds. Pepsi planned two 30 secoond ads and a 60 second ad……
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Customer Data Platforms
Side With Your Customers
On a recent call to a major telecom company, which I won’t mention (their logo looks like a blue death star), I was infatuated with my customer service representative (CSR). Shocking, I know. Throughout the call, she actually listened to what I wanted, and she said things like, “This is the deal that most of my customers like,” “Let me…
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Paid and Organic Search Marketing
Checking Your Site’s Rank with Personalized Search
One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn’t heard the ruckus, Google has turned on personalized search results permanently. That means that based on your search history, your results will differ. If you’re checking your…
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Analytics & Testing
It’s Time for Your Year-End Marketing Review
It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down…
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Hey Valley Boys, Remember ChaCha?
If you’ve been reading my blog for long, you’d know that my opinion of ChaCha has had ups and downs. ChaCha is now a client (there’s my disclosure) so I’ve been taking a deeper look… and it’s looking good. Don’t take my word for it! The entire tech community, including the insiders at TechCrunch (the guys that love to hate…