Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to…
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How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don’t like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren’t too productive. C’mon – Ashton Kutcher has one of the biggest…
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Entre-Commuting and the Outdated Logic of the Modern Workday
Entre-commuting refers to the modern practice of using transit or nontraditional work locations—like coffee shops, trains, or even parked cars—to complete entrepreneurial or remote work tasks. This emerging work style leverages mobility, flexibility, and technology to transform formerly unproductive time…
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Keyboard Shortcuts: The Power of ALT and TAB
When it comes to computer technology, I’m amazed at how many people aren’t intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprises some of the most important productivity tips…
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Do Big Follower Numbers Really Count?
If I could add 100 subscribers or 10,000 subscribers online, it may not make a difference to my bottom line. I need to attract the right subscribers to actually get business from them. I’ve even written in the past that…
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PR Professionals: Please Explain Your Industry Jargon and Acronyms
I just read a press release from a company targeting marketing technology folks like myself. In that press release, they mentioned: OTT, PaaS solution, IPTV, AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider, over-the-top video…
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Be a Spam Samaritan!
Spam Samaritans not only use their email accounts to communicate, but also contribute to stamping out spam for others. Last weekend my mother-in-law was describing how she abandonend her Yahoo! email account and migrated to Gmail, because it was, “all…
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Don’t Let Your Drip Campaign Become Chinese Water Torture
One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”. In this process you identify a select group of people who fit a particular demographic, or better yet, share a common…
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Social Media Marketing is about the Social, Not the Media
Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn’t matter. Facebook doesn’t matter. LinkedIn doesn’t matter. Blogs don’t matter. They all…
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Real-Time Publishing and Search
Real-time… it’s becoming quite an important element. Webtrends has released real-time search combined with alerts. PubSubhubbub is emerging for blogs to push their feeds rather than have them retrieved. Search reaction time is shrinking… people are expecting answers to questions…
