Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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When is Your Next Online Conference?
Some of the companies I'm working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I've been wanting to post about virtual event marketing for quite…
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PR Professionals: You’re not exempt from CAN-SPAM
The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers " any electronic mail message the primary…
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Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It's been a fantastic journey with a few stumbles but many, many wins along the way. As a young business , I'm working hard to accomplish three things: Execute on our engagements by…
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Productivity Secrets: Technology Isn’t Always Technical
I've got to admit, the four letters T-E-C-H give me the shivers. The term "technology" is practically a scare word. Whenever we hear it, we're supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose…
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Get offline, get unplugged, at least for a while
I first got online and got my first e-mail address in early 1995. In late '95 I launched my Web design business . Having my own company meant being online and available to my customers all the time. I was…








