Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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When is Your Next Online Conference?
Some of the companies I'm working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I've been wanting to post about virtual event marketing for quite…
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PR Professionals: You’re not exempt from CAN-SPAM
The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers " any electronic mail message the primary…
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Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It's been a fantastic journey with a few stumbles but many, many wins along the way. As a young business , I'm working hard to accomplish three things: Execute on our engagements by…
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Productivity Secrets: Technology Isn’t Always Technical
I've got to admit, the four letters T-E-C-H give me the shivers. The term "technology" is practically a scare word. Whenever we hear it, we're supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose…
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When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site... then measuring the results of the change. I shutter when I see some companies deploying multiple sites within…
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Get offline, get unplugged, at least for a while
I first got online and got my first e-mail address in early 1995. In late '95 I launched my Web design business . Having my own company meant being online and available to my customers all the time. I was…
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Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies - I simply can't get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and…
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Google Killed the Google Analytics Star
That sinking feeling in your stomach may actually be coming from your browser. Don't look now, but Google plans to release a browser plugin that will allow users to opt out of being tracked by ... Google Analytics . Um,…
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Who’s Your True Audience?
As you're writing your content or joining in conversations via social media, are you aware of who might be reading, observing and taking notice? Many of the corporate blogs and personas I see in social media are transparent, but perhaps…
