Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

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    When is Your Next Online Conference?

    Some of the companies I'm working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I've been wanting to post about virtual event marketing for quite…

  • How Much Are You Paying for Free Analytics?

    1.webp" class="s3-img alignright" align="right" border="0" alt="barb-jones.png" />Barbara Jones from the Stellar Thoughts blog set up an interview for her CRM Strategy Sessions podcast using Skype. I'm really impressed with the quality of the audio (right down to the bird squawking…

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    PR Professionals: You’re not exempt from CAN-SPAM

    The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers " any electronic mail message the primary…

  • dknewmedia office

    Your Office, Your Address, Your Brand

    Last summer I launched my business full-time. It's been a fantastic journey with a few stumbles but many, many wins along the way. As a young business , I'm working hard to accomplish three things: Execute on our engagements by…

  • technology cognition

    Productivity Secrets: Technology Isn’t Always Technical

    I've got to admit, the four letters T-E-C-H give me the shivers. The term "technology" is practically a scare word. Whenever we hear it, we're supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose…

  • Tools

    When Deploying a New Site: Measure Twice, Cut Once

    Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site... then measuring the results of the change. I shutter when I see some companies deploying multiple sites within…

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    Get offline, get unplugged, at least for a while

    I first got online and got my first e-mail address in early 1995.  In late '95 I launched my Web design business .  Having my own company meant being online and available to my customers all the time.  I was…

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    Designed to Indicate Something Out of the Ordinary

    My kids are always making fun of me for my love of animated movies - I simply can't get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and…

  • sinking

    Google Killed the Google Analytics Star

    That sinking feeling in your stomach may actually be coming from your browser. Don't look now, but Google plans to release a browser plugin that will allow users to opt out of being tracked by ... Google Analytics . Um,…

  • audience community

    Who’s Your True Audience?

    As you're writing your content or joining in conversations via social media, are you aware of who might be reading, observing and taking notice? Many of the corporate blogs and personas I see in social media are transparent, but perhaps…

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