Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Marketing & Sales Videos
PhoneGap: Cross-Platform Mobile Application Development
If you’ve had any experience developing in multiple languages, aside from objective C, you’ll probably get the same reaction that this guy did: I bought the book and read it, watched the movies, installed the IDE and I still can’t bluff my way into an app that simply states, “Hello World!”. Thank goodness that there are some incredibly intelligent developers…
-
Content Marketing
Looking for a Second Opinion? A Hundred?
There was quite a firestorm when I promoted utilizing crowdSPRING. Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs, while advocating hiring design agencies as well. I don’t believe it’s one or the other, I do appreciate both! I challenged a couple of the…
-
Great Ideas Don’t Matter
Working with successful entrepreneurs the last few years has been an eye-opener for me. I’ve always been an idea guy, but watched as others executed on those ideas and became much more successful than I am. Compendium is one of those amazing ideas – and now it’s a company that’s doubling in size year over year. It’s not doubling because…
-
Is the Juice Worth the Squeeze?
If you haven’t heard about Horizon Realty just do a quick search on Google and you’ll find a few interesting articles, like this post on Mashable. For a quick background, a former tenant of theirs, Amanda Bonnen, sent out a tweet about living in mold in one of their units. Horizon filed a lawsuit for $50,000 against Ms Bonnen. Now…
-
Paid and Organic Search Marketing
Putting a Value on Social Media with Tourism
Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies – and it’s working. Pat and I will be speaking in September to over 55 visitor bureaus from all over the state and met with the…
-
Understand. Be on Brand. Build trust.
While Internet-based marketing tactics might be way cooler than some boring old print ad, that coolness factor doesn’t relieve you from doing basic branding work. All touchpoints are prime opportunities to increase your brand love with your target audiences. Understand how the person on the other side of the conversation is using that digital technology. At what level is she…
-
Similar Content Different Delivery
Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different frame of reference, experiences, and relationship with the speaker which will effect their ability to interpret the message. The same is true in your written communication or…
-
Content Marketing
WordPress: Add Author Information in Sidebar
UPDATE: I’ve developed a Sidebar Widget to display your Author Information. Today’s post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That’s a telltale sign I need to make the author information more prominent. I’ve not created a widget for this (and I’m surprised that no…
-
Mobile Marketing, Messaging, and Apps
The Mother of All Databases
Wow, the mother of all databases. Internous is an initiative to catalog and organize all the databases in the world. When Matt first told me what he was working on, my eyes kind of glazed over due to the sheer magnitude of the initiative. From the Internous Site: The Internet Search Environment Number (ISEN) is for researchers who find it…
-
Mobile Marketing, Messaging, and Apps
The Future of Mobile Video and Search is Here!
This is incredibly fascinating and quite a game changer for the mobile market. Layar has launched in the Netherlands. Duke Long sent me a link to this new technology… Layar calls it a mobile augmented reality browser. I call it the future! Layar is a free application on your mobile phone which shows what is around you by displaying real…
