Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • thunderbolt iphone vzw

    The Thunderbolt is Killing the iPhone

    1.webp” alt=”” title=”thunderbolt versus iphone” width=”280″ height=”300″ class=”alignright size-medium tie-image11545″ align=”right” />Walter Piecyk, BTIG Research analyst claims the HTC Thunderbolt is actually outselling the iPhone in 28% of Verizon stores. I know why. This month we’re kicking off some posts…

  • gary vee

    Social Media Equity and Return on Investment

    Gary Vaynerchuck is fast becoming one social media evangelist that I always stop to listen to, follow, and agree with. Bryan Elliott recently interviewed Gary in a two part series that I would encourage every business-owner… from small to CEO……

  • Corporate Blogging for Dummies: Testimonial

    Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors

    Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region’s most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want…

  • social crm for dummies

    Free eBook: Moving to Social CRM

    1.webp” alt=”” title=”Social CRM for Dummies” width=”300″ height=”279″ class=”alignright size-medium tie-image11515″ align=”right” />Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering…

  • thrive software

    Thrive with a Retail Marketing Management System

    Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive, a software…

  • text to subscribe

    Use Mobile to Acquire Email Subscribers

    Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra. Delivra is an email service provider with a solid reputation for helping its customers here in the region. They’ve also been named one of the…

  • img integration funnel

    Affordable Marketing Automation for Any Size Business

    Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and…

  • thor

    Without the Right Tools…

    1.webp” align=”right” title=”Thor” width=”229″ height=”300″ class=”alignright size-full tie-image11345″ />Friday night I had dinner with friend Adam Small, CEO of Agent Sauce – a real estate marketing platform. Afterwards, we decided to go see Thor in IMAX 3D. After the other…

  • people

    Ratings, Reviews and Buyer Intent

    1.webp” align=”right” title=”Jeff Quipp” width=”200″ height=”266″ class=”alignright size-full tie-image11314″ />Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and…

  • keywords vs position

    Monitoring Keyword Rank Distribution?

    Since search engine optimization continues to drive down costs for our clients, we work hard to get them ranked well. When you’re trying to rank on a few words, it’s pretty simple to see if you’re doing the right things……

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