Douglas Karr's Articles on Martech Zone
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Video: Innovation is Achieved by Solving Problems
On Friday, I was provided an amazing opportunity to participate in Compendium’s Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski,…
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53% Shifting Budget from Print to Search and Social
This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search)…
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Crowdsource Your B2B Data Cleansing
Last week I had a great discussion with the folks at NetProspex, a Software as a Service toolset that allows you to enhance and verify your business to business contact records. The system is quite rich, already accumulating data on…
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What’s So Special About Social Media?
Last week, I mentioned that one of the reasons social media was failing many marketers was because we haven’t identified the magic algorithm. I still don’t think there is a magic algorithm… but after this week, I can point to…
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Writing For People Who Do Not Read
This week, I responded to a Facebook comment (ok… it was an argument) and the author immediately responded… “So we agree!”. It made me go back and reread his comment. I was embarrassed to see how terrible my comment was…
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Social Media Marketing is Failing
1.webp” alt=”Jonathan Salem Baskin” align=”right” style=”alignright” />Last year, I wrote a post in response to Jonathan Salem Baskin, taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts). This…
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Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn’t any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their…
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Email Marketing Advanced Practices Handbook
1.webp” align=”right” alt=”” title=”email-marketing-handbook” width=”143″ height=”183″ class=”alignright size-full tie-image10849″ />MarketingSherpa, together with ClickMail Marketing, has put together one heck of a handbook on Email Marketing Advanced Practices! Today’s email marketers face significant challenges in communicating with their audience. Between distinguishing…
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Restoring a Malicious WordPress Site
1.webp” alt=”” title=”malicious-site” width=”300″ height=”211″ class=”alignright size-full tie-image10844″ />A client called me this week complaining that their site was being blocked due to malicious code found on it. It was a WordPress site that was on a shared server. Rather…
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The Visual Display of Information: Omniture vs Webtrends
We have clients that utilize both Omniture and Webtrends. Of course, if you’ve read this blog, you know that Webtrends is a client. That’s full disclosure that I may have a biased view of things… but hopefully one look at…
