Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • webtrends screenshot

    The Visual Display of Information: Omniture vs Webtrends

    We have clients that utilize both Omniture and Webtrends. Of course, if you’ve read this blog, you know that Webtrends is a client. That’s full disclosure that I may have a biased view of things… but hopefully one look at…

  • Leaderpromos Promotional Products

    Leaderpromos: Great Promotional Products, Great Service!

    As my trip to the Webtrends conference was looming, I was looking for promotional merchandise to distribute at the event. As a sponsor of the event, one of the options was to distribute notepads out to the attendees. As a…

  • chart 5

    Who Are You Sending Email To?

    A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine. The service allows you to append hash codes to your email lists to keep your…

  • How Are You Monitoring Social Media?

    Whether or not you’re actually going to participate, there are several reasons to monitor social media in every industry nowadays: Monitoring your industry can help you and your employees acquire expertise. Monitoring your competitors can help you to compile competitive…

  • search engine assassination

    Oh Uh… Google Just Launches the SEA Industry

    1.webp” alt=”” title=”Search Engine Assassination” width=”283″ height=”424″ class=”alignright size-full tie-image10616″ align=”right” />Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index…

  • up arrowchart

    SEO Doesn’t Stop with Your Site

    1.webp” alt=”” title=”up-arrowchart” width=”250″ height=”228″ class=”alignright size-full tie-image10539″ align=”right” />From time to time, DK New Media has room in our busy schedule to assist our partner companies. We blog about some, have them on the radio show, have designed some…

  • traffic design up

    Visits up 25% Since Redesign

    We still don’t have Martech Zone exactly the way we’d like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30%. That doesn’t include the additional traffic…

  • frustrated

    Hold Companies Accountable

    I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys…

  • flipboard ipad

    The iPad Hype… Why You’re Next

    1.webp” alt=”” title=”Flipboard iPad” width=”150″ height=”150″ class=”alignright size-thumbnail tie-image10524″ align=”right” />We had a couple folks complain that the blog had an issue on the iPad where they actually couldn’t read the posts. This was about the tenth person that complained…

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