Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn't any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their…
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The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler , accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate…
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Conversions, Content and Rock Operas
What does the Who’s Rock Opera Tommy have to do with website Conversion? Only everything! The legendary rock group The Who transformed Rock & Roll with their Landmark Rock Opera Tommy (1969). Want to transform your website Conversion Rates (2011)?…
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How To Find Ideas For Blog Posts Using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas.…
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Visits up 25% Since Redesign
We still don't have Martech Zone exactly the way we'd like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30% . That doesn't include the additional…
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Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys…
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Get Ready for Facebook Mobile
Facebook is making a quiet push to gain access to your mobile phone number. In recent weeks they have made two noticeable changes that suggest preparations to dominate the mobile marketing space. First they have started warning users who have…
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A Project Management Solution for Consultants
There are three kinds of projects. The ones you can do on your own, the ones that you can pay someone else to handle for you, and the ones that you need to collaborate with others on. Project management software…
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Marketing Automation with Aggregation and Syndication
We like to use big words in the marketing industry... aggregation and syndication are a couple of them - and they're very important. Aggregation - allows you to collect content from other sites and display them in yours. They could…
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Four Communication Best Practices for Tech Startups
Incorporating a few internal and external communication best practices will provide a solid foundation for future growth. Recognize the value of Public Relations - Word of mouth and tweeting generate interest and are a critical part of evangelizing today’s tech…