Martech Zone
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LinkedIn: Top 25 Social Media Experts to Follow
Jason Miller recently posted on social media that he felt he had given birth when his newest creation was finally published. No doubt he's proud of this baby! The Sophisticated Marketer's Guide to LinkedIn is fantastic: creative, colorful, and packed…
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Please Don’t Fall for SEO Email SPAM
Every seasoned website owner has seen them: the cookie-cutter SEO sales emails promising the world with vague claims and dubious guarantees. The one below recently landed in my inbox from a supposed Business Development Manager with no real company name,…
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Beyond the Brand Mask: Unleashing the Social Employee
The revolution is internal, and if you look around the boardroom today, the panic is palpable. Marketing departments are scrambling to figure out the Facebook strategy. PR firms are trying to go viral on command. Management is terrified that one…
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How To Become a Social Media Marketing Specialist
I wanted to share this infographic because of its outstanding balance in presenting the skills necessary for a marketer to execute social media marketing strategies effectively. In my opinion, I wouldn't advise any student or professional to go the route…
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The Power of Data Mining and Decision Support Systems
This infographic from the New Jersey Institute of Technology illustrates the Data Mining and Decision Support Systems ( DSS ), defining the four different processes within the overall system. Data Management - collects the information that a company has available…
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The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within
As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social…
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How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that's going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute ), including…
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Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats . Terms like RGB , CMYK , PNG , or vector graphics...
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The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn't…
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive…
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The Six Insider’s Secrets of Contagious Content
In Contagious: Why Things Catch On, Jonah Berger, a professor at the Wharton School of the University of Pennsylvania, explores the secret science behind word-of-mouth and social transmission. While many people attribute the success of a product or a viral…
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Findability: 21 New Rules of Content Marketing
Content marketing continues to evolve, but the core purpose remains the same: reach the right people with the right message, earn their trust, and inspire action. Today’s environment is noisier, more competitive, and more fragmented across channels than ever before.…
