Martech Zone
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CDNify: Accelerate eCommerce, Apps, and Campaigns Globally
Slow load times, unpredictable traffic spikes, and growing security expectations continue to put pressure on modern websites and applications. Whether you are running a content-heavy blog, scaling an e-commerce storefront, or launching a new SaaS product, performance and reliability are…
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5 Insights Social Media Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business, from marketing to internal Human Resources issues…
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Diners Club Interview: Building a Social Brand
Speaking with Diners Club International during Social Media Marketing World provided an opportunity to step back and look at how digital marketing was finally coming into its own for businesses of all sizes. At the time, many organizations were still…
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Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google's Zero Moment of Truth ( ZMOT ). While a lot of effort and material is put into documenting the strategy, for most modern marketers,…
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How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging ( SMS ) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response…
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's…
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How to Write Content Where Visitors Determine Your Value
Regardless of price , value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service ( SaaS ) vendors utilize value-based selling to…
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Because Google Said So
Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple - listen to what Google wants you to do and do it! (And don't do as they do…
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Social Media Explained with Coffee
Coffee is one of those incredible pleasures in my life that I can't do without. I'm sipping on a freshly roasted dark French Roast right now, and it's fantastic, brewed in my stovetop espresso maker. My best friends own a…
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Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!
I recently read the post by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker's Mark . Maker's Mark is one brand under the umbrella of the Beam family of…
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The Workflow of Infographic Production
Managing infographic production for my clients and Martech Zone , I've learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if…
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Are You Really in the 1% of LinkedIn?
Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here's the key... profiles viewed . Here's what the email looks like... compliments of friend Daren Tomey…
