This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
How to Lower Your Customer Acquisition Cost for Maximum ROI
When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer…
- Email Marketing & Automation
How Email Integrates Multi-Channel Marketing
In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We’ve found over the years that email is at the core of multi-channel marketing. We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate…
- Content Marketing
Brand Perception is a Key to Successful Marketing
When I first visited Chicago with my parents years ago, we did the obligatory visit to the Sears Tower (now known as the Willis Tower). Walking the blocks to the building and looking up – you begin to think about what a wonder of engineering it is. It’s 4.56 million gross square feet, 110 stories high, took 3 years to…
- Analytics & Testing
How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization (CRO) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and seeing your flow of visitors perform the desired actions on-site. For smaller businesses, it can be difficult to constantly ensure that your…
- Marketing Infographics
Return on Social Media Investment
Social media had incredible promise as a medium to foster a relationship between the customer or client and the business providing the products or service. Many companies jumped instantly on board but the ROI has been elusive as it didn’t often end in immediate or direct revenue. Before you can set your social program up for success, it is important…
- Analytics & Testing
How Social Signals Boost Your Online Presence in 2025: A Dual-Engine Approach
Social signals—interactions like likes, shares, retweets, and comments—act as a real-time pulse of your brand’s popularity and engagement on platforms like X, TikTok, and Instagram. These signals don’t just shine on social media; they ripple into your search engine visibility, driving traffic and credibility. But here’s the catch: while social media thrives on instant feedback, climbing search engine rankings (on…
- Content Marketing
VoiceJungle: A Fast, Affordable, and Guaranteed Solution for Professional Voiceovers
Businesses and content creators face numerous challenges in producing high-quality audio projects. Shrinking budgets, tight deadlines, and needing professional voiceovers can make the process seem daunting and expensive. Many find themselves settling for subpar results or overpaying for voiceover services, leading to frustration and disappointment. VoiceJungle VoiceJungle is a platform designed to simplify the voiceover process and deliver exceptional results at…
- Marketing Infographics
Mobile Web Traffic Statistics
46% of the US Population owns a smartphone of some kind. That’s an incredible statistic given that there are a lot of folks at each end of the age bell curve. Mobile is also a primary means for people to connect on the web, not a secondary one. The desktop or laptop aren’t with you 24/7 – not even a…
- Email Marketing & Automation
Inbox Rates Versus Deliverability
If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…
- Social Media & Influencer Marketing
How Startups Are Nailing Their Launch on Product Hunt
The launch process for a startup in any industry is universal: come up with a great idea, make a demo version of it to show off, attract some investors and then profit once you hit the market with a finished product. Of course, as industries have evolved, so have the tools. It’s every generation’s aim to uncover a new way…
