This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Adapting and Responding to Feedback Drives Content Marketing Results
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to feedback, preferences, and needs—is important, if not critical, to the delivery of an exceptional customer experience. Only 16 percent of…
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Social Media & Influencer Marketing
Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one…
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Content Marketing
HelloBar: Increase Conversions With Notification Bars, Modals, Alerts, Sliders, and Page Takeovers
To date, I’m fairly certain that we’ve built or redesigned over 100 sites for clients across virtually every content management system (CMS). The majority of these platforms have been around for over a decade and I’m always amazed at the website features that aren’t included by default with every platform. A case in point is the opportunity for calls-to-action (CTAs)…
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Paid and Organic Search Marketing
Three Reasons To Think About SEO In Terms of Topics, Not Keywords
In search engine optimization (SEO), it’s common knowledge that keywords are essential. However, topics can often be even more critical in driving traffic and achieving SEO goals. To understand this better, we must first define both keywords and topics. Keywords are the words that people use when searching for something online. They can be exact matches, broad matches, or phrases that match, and…
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Content Marketing
Chasing The Tail: Harry Potter and The Long Tail
Saturday begins with my regular stop at the local bookstore. I happened to see the book If Harry Potter Ran General Electric. This isn’t a review of the book (which I would recommend); it’s an article about the utilization of Harry Potter to accelerate this book’s reach and sales. I’m reading The Long Tail, which speaks to the intriguing concept…
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Analytics & Testing
Infer Net New Leads: Identify and Send the Best Leads in Salesforce
Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all the signals in disparate systems like Salesforce, Marketo and Google Analytics, as well as unstructured sources from the web. Few…
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Social Media & Influencer Marketing
“Customer First” Must be the Mantra
Harnessing the power of the many sophisticated marketing technologies available is a good move for business, but only if you keep your customer in mind. Business growth relies upon technology, this is an undisputed fact, but more important than any tool or piece of software is the people you are selling to. Getting to know your customer when they’re not…
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Customer Data Platforms
Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in…
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Content Marketing
It’s the Most Wonderful Zeitgeist of the Year
It's with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from the past year.
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Sales Enablement, Automation, and Performance
Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications
Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The…
