B2b
Articles Tagged b2b:
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B2B Acquisition: How To Prioritize Your Outbound Sales With Company Profile Matching
Business-to-business ( B2B ) acquisition can be quite daunting. If you are an organization that services a large region with few employees, you want to ensure that your acquisition strategy is efficient. If there are 50,000 businesses in the region,…
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Harness Unprecedented Times to Reshape How We Work
There has been so much change to how we work in recent months that some of us might not immediately realize the innovations already gaining steam before the global pandemic struck. As marketers, workplace technology continues bringing us closer as…
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MQLs Are Passé – Are You Generating MQMs?
The MQM is the new marketing currency and KPI . Marketing-qualified meetings ( MQM ) with prospects and customers drive the sales cycle faster and improve the revenue pipeline. If you are not digitizing the last mile of your marketing…
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The Future of B2B Sales: Blending Inside & Outside Teams
The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions occur. Certainly, the impact on consumer purchasing has been immense, but what about business-to-business? According to The B2B Future Shopper Report 2020, a mere…
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Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales
No one could have realized the apocalyptic effect COVID-19 would have on our daily lives, the economy, and retail, with the closure of many leading high street stores. It's made brands, retailers, and consumers rethink the future of retailing. Beauty…
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The Key Visual Elements of Landing Page Design
The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages . The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize…
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5 Best Practices for SaaS Customer Success
Gone are the days when customer success teams toiled with unlimited calls and clients to handle. Now is the time to churn less and receive more in terms of SaaS customer success. You only need some smart strategies and perhaps…
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Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19 , it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively. It’s jarring but true: the marketing strategies companies started…
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What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?
If you'd like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet . What is a D-U-N-S Number? The D-U-N-S Number…
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Follow Up Fred: Start Marketing Automation for Your Online Course to Win More B2B Sales
One of the most profitable ways to make money through an online course or eCourse. To get subscribers to your newsletter and to convert those leads to sales, you can offer free, live online webinars or free downloads of ebooks,…
