CRM
Articles Tagged CRM:
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Learning Technology Is Critical as a CRM Manager: Here Are Some Resources
Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to have psychology and a few marketing skills. Today, CRM is much more a tech game than originally.…
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KWI: Unified CRM, POS, E-commerce and Merchandising for Specialty Retailers
The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI's solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer…
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A Comprehensive Guide To Using LinkedIn Sales Navigator
LinkedIn has revolutionized the way businesses connect with each other. Make the most out of this platform by using its Sales Navigator tool. Businesses today rely on LinkedIn to hire people across the globe, regardless of how big or small.…
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6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting…
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Conga Contract Lifecycle Management: Improve Sales Efficiency With Document Workflow Automation
Conducting business that feels frictionless to the customer in the face of an increasingly complex market is no easy feat. Conga’s expertise and comprehensive solution suite for commercial operations—the processes around Configure Price Quote ( CPQ ), Customer Lifecycle Management…
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Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working.…
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Why Sales and Marketing Teams Need Cloud ERP
Marketing and sales leaders are integral components in driving company revenue. The marketing department is vital in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In…
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Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications
We've been working with a national non-profit on a complex Salesforce and Marketing Cloud migration and implementation . Early on in our discovery, we pointed out some key issues regarding their preferences, which were very operations-based. When the company designs…
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The Ultimate Tech Stack for High-Performing Marketers
Software is eating the world . Marc Andreessen, 2011 In many ways, Andreessen was right. Think about how many software tools you use daily. A single smartphone can have hundreds of software applications on it. And that’s just one small device…
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Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend
The Coronavirus pandemic has brought its own set of challenges and lessons from a societal, personal, and business perspective. Due to economic uncertainty and frozen sales opportunities, it's been challenging to maintain new business growth. And now that Forrester expects…
