Customer Retention
Articles Tagged customer retention:
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Why You and Your Customer Should Act Like a Married Couple in 2022
Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases . Maintaining strong customer relationships not only benefits your organization’s bottom line, but…
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How to Lower Your Customer Acquisition Cost for Maximum ROI
When you're just starting a business, it's tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition…
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SaaS Companies Excel at Customer Success. You Can Too… And Here’s How
Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service ( SaaS ) providers often excel…
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The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there's nothing worse than seeing a highly qualified lead hit the sales team and get dropped... or have someone sign up only to be lost due to a customer service issue. I'm actively involved in this: My…
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The Dangers of Discounting: How Price Cuts Can Undermine Your Business
Discounting is a common strategy for businesses aiming to attract customers and boost sales, but it comes with significant risks that can erode long-term profitability and brand value. While offering discounts may seem like a quick fix to drive revenue,…
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Ebook: What is Lifecycle Marketing?
Customer Lifecycle Marketing ( CLM ) is the strategic process of guiding individuals from their first interaction with your business to becoming loyal, repeat customers and ultimately, enthusiastic brand advocates. It is not just about marketing campaigns but about designing…
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How to Boost Your Sales Post Purchase With An Effective Customer Retention Strategy
In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it's far more effective than any other marketing strategy when it comes to increasing revenues…
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How to Win Back Customers
One of the most important things for a new or established business is ensuring they have consistent income . No matter what business you’re in, returning customers is an excellent way to establish a stable revenue. A natural part of…
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Engagement Is a Lie: Why Your Marketing Metrics Are Leading You Astray
If a guy talks to his girlfriend 83% more this month than last month, is he engaged ? What if he left a few comments on her social media posts? Does that make him engaged ? No. The definitions of…
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How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix , the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth.…
