Marketing Automation

Articles Tagged marketing automation:

  • Email Marketing & AutomationHow to Deploy a Successful Marketing Automation Strategy

    How to Deploy a Successful Marketing Automation Strategy

    How do you deploy a successful marketing automation strategy? This is the million (or more) dollar question for many businesses. And it’s an excellent question to be asking. However, first, you must ask what is classified as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. A few…

  • Marketing ToolsZenkit To Do: Task Management Platform

    Zenkit To Do: Manage Tasks Across Teams, Devices and Companies

    In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks and deadlines, leading to missed opportunities and decreased productivity. Zenkit To Do Zenkit To Do is a super-simple yet powerful…

  • Event MarketingJifflenow Event Marketing Automation Platform

    Jifflenow: How this Meeting Automation Platform Impacts Event ROI

    A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand…

  • Advertising TechnologyDigital Transformation is Leadership, not Technology

    Digital Transformation is a Leadership Issue, Not a Technology Issue

    For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief Executive Officer, you might be surprised that the company leadership lacks the experience and skill to push digital transformation (DX).…

  • Marketing BooksAdopting IoT: Why Marketers Must Embrace the Digital Evolution

    Adopting IoT: Why Marketers Must Embrace the Digital Evolution

    In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and clarity about the IoT revolution, offering a stark binary for businesses: digitize or die. As this helpful book explains, the…

  • Marketing InfographicsInbound Marketing Checklist: Strategies Infographic

    The Inbound Marketing Checklist: 21 Strategies for Growth

    As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…

  • E-commerce and RetailActiveTrail Marketing Automation

    ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform

    With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build…

  • Advertising TechnologyLinkedIn

    3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms

    LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…

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