Marketing Automation

Articles Tagged marketing automation:

  • Marketing InfographicsInbound Marketing Checklist: Strategies Infographic

    The Inbound Marketing Checklist: 21 Strategies for Growth

    As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…

  • E-commerce and RetailActiveTrail Marketing Automation

    ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform

    With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build…

  • Advertising TechnologyLinkedIn

    3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms

    LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…

  • Marketing ToolsInfusionsoft Landing Page Templates

    Infusionsoft Now Includes Responsive, Codeless, Drag and Drop Landing Pages

    Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company didn’t have any type of call-to-action to drive the lead through to their sales team. Optimally, they needed a call-to-action…

  • Analytics & Testingpaveai ai insights from google analytics

    PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics

    Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…

  • Content Marketingmarketing automation 1

    Factors in Purchasing a Marketing Automation Platform

    There are so many marketing automation systems out there… and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending far too much money, far too much time or buying the wrong solution altogether. Specific to marketing technology, we always…

  • Email Marketing & Automationvision6 marketing automation

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. Vision6 integrates email automation, SMS, forms and social media in an easy to use interface. Thousands of digital agencies including…

  • Email Marketing & AutomationEmail Marketing Bad Behavior

    11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them

    Despite the rise of social media, messaging apps, and AI-driven communication, email remains a critical tool for marketers and sales professionals. It’s direct, cost-effective, and measurable. But email is only effective when it’s done right, and far too many businesses still fall into bad habits that alienate subscribers and damage their reputations. To help you sharpen your strategy, here are…

  • Marketing Infographicsmarketing automation challenges overcome

    4 Barriers to a Successful Marketing Automation Implementation

    While we love supporting our sponsors and colleagues in the martech industry, we are still vendor agnostic when it comes to most solutions. The reason isn’t what we don’t believe some platforms are better than the other, there are definitely some standout companies. The reason is that the platform must be right for the company implementing and utilizing it. Marketing…

  • Marketing Infographics8 Pillars of Modern Marketing

    Modern Marketing: Eight Core Pillars

    Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…

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