Marketing Automation
Articles Tagged marketing automation:
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The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In…
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Why You and Your Customer Should Act Like a Married Couple in 2022
Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases . Maintaining strong customer relationships not only benefits your organization’s bottom line, but…
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7 Steps to Building an Optimized, High-Conversion Marketing Funnel
Every successful business thrives on its ability to turn prospects into paying customers. But conversion doesn’t happen by chance—it’s the result of a deliberate, well-structured funnel that guides visitors through a series of stages, each designed to build trust and…
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How to Lower Your Customer Acquisition Cost for Maximum ROI
When you're just starting a business, it's tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition…
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The Return on Investment (ROI) of Marketing Automation Platforms
Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform ( MAP ) is now…
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Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms... now the costs have…
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Ebook: What is Lifecycle Marketing?
Customer Lifecycle Marketing ( CLM ) is the strategic process of guiding individuals from their first interaction with your business to becoming loyal, repeat customers and ultimately, enthusiastic brand advocates. It is not just about marketing campaigns but about designing…
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Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins
Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn't already have a robust digital presence were forced…
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Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk…
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ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
There's a ton of complexity with e-commerce - from payment processing, logistics, fulfillment, through to shipping and returns - that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any…
