Marketing

Articles Tagged marketing:

  • Content MarketingScreen Shot 2014 07 24 at 2.11.24 PM

    Here’s How to Optimize Your Blog for Content Marketing

    No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to…

  • Analytics & TestingDepositphotos 22675653 s

    Rant: The “P” Word

    Great marketers enjoy talking about Return on Investment. Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn’t driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into their sales funnel. The problem that we…

  • Customer Data PlatformsOptimized Marketing: Brand Segmentation, Activation, and Reporting

    Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

    With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your target audience, drive more sales, and reduce marketing waste. You must align the why they purchase with the who that…

  • Advertising TechnologyBenefits of Affiliate Marketing

    The Benefits of Affiliate Marketing

    Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or leads generated. This infographic outlines several compelling benefits that make affiliate marketing a lucrative strategy for businesses seeking to expand…

  • Marketing InfographicsSocial Media Marketing Specialist

    How To Become a Social Media Marketing Specialist

    I wanted to share this infographic because of its outstanding balance in presenting the skills necessary for a marketer to execute social media marketing strategies effectively. In my opinion, I wouldn’t advise any student or professional to go the route of solely becoming proficient in social media. Social media is but one channel of an overall marketing strategy. You should…

  • E-commerce and RetailBaynote mCommerce FINAL 2

    The Rise of Mobile Commerce, and the Benefit to Marketers

    Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.…

  • Content MarketingLinkedIn CONFIDENCE BOOST REVISED 1 2

    B2B Marketers Find Success With Content Marketing

    Every year, the amount of money invested in content marketing strategies seems to be on the rise.  Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations.  As marketers get more savvy with the strategies they use to distribute their content, which tactics, platforms, and trends are…

  • Analytics & TestingScreen Shot 2013 11 05 at 2.11.30 PM

    The Secret Weapons for Better Marketing and Sales

    Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation,  predicting customer behavior is much more simple. 95% of companies using predictive analytics reported better leads, greater efficiency, and/or more closed sales. Furthermore, 59% of CMOs feel that implementing automated marketing solutions will increase their marketing tactics’ efficiency…

  • Content MarketingScreen Shot 2013 06 19 at 3.21.57 PM

    Penguin 2.0 How to Stay on Google’s Good Side

    It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of anxiety. Content marketers need not despair as long as they plan to stay on Google’s safe side. According to data compiled in Marketo’s most recent infographic, Google Bought a…

  • Content MarketingStop Killing Cause Marketing

    Stop Killing Cause Marketing

    When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues…

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