Marketing
Articles Tagged marketing:
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Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It
From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to…
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You’re Missing 3 out of 5 Senses on Making an Impression
I was in attendance for a recent launch party of a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art, and the finished product. The magazine was solid and you could feel the quality of the paper, smell the fresh print, and…
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Here’s How to Optimize Your Blog for Content Marketing
No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to…
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Rant: The “P” Word
Great marketers enjoy talking about Return on Investment. Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn’t driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into their sales funnel. The problem that we…
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Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your target audience, drive more sales, and reduce marketing waste. You must align the why they purchase with the who that…
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The Benefits of Affiliate Marketing
Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or leads generated. This infographic outlines several compelling benefits that make affiliate marketing a lucrative strategy for businesses seeking to expand…
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How To Become a Social Media Marketing Specialist
I wanted to share this infographic because of its outstanding balance in presenting the skills necessary for a marketer to execute social media marketing strategies effectively. In my opinion, I wouldn’t advise any student or professional to go the route of solely becoming proficient in social media. Social media is but one channel of an overall marketing strategy. You should…
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The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.…
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B2B Marketers Find Success With Content Marketing
Every year, the amount of money invested in content marketing strategies seems to be on the rise. Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations. As marketers get more savvy with the strategies they use to distribute their content, which tactics, platforms, and trends are…
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive advantage, giving businesses the ability to anticipate customer actions, identify opportunities, and act before competitors can. This shift represents more…
