Marketing

Articles Tagged marketing:

  • your content

    Here’s Why People Hate Your Content

    The web is undeniably a key resource of information for all audiences and it's important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique,…

  • refresh app

    If You’re in Sales or Marketing, Get Refresh Now!

    It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it's a fit. I might even connect with them…

  • agile marketing book 1

    Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

    From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before…

  • Depositphotos 24055849 m

    You’re Missing 3 out of 5 Senses on Making an Impression

    I was in attendance for a recent launch party of a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art, and the…

  • Screen Shot 2014 07 24 at 2.11.24 PM

    Here’s How to Optimize Your Blog for Content Marketing

    No matter what kind of content you're creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks…

  • Depositphotos 22675653 s

    Rant: The “P” Word

    Great marketers enjoy talking about Return on Investment . Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn't driving too many leads and they were spending quite…

  • Optimized Marketing: Brand Segmentation, Activation, and Reporting

    Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

    With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your…

  • Benefits of Affiliate Marketing

    The Benefits of Affiliate Marketing

    Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or…

  • Social Media Marketing Specialist

    How To Become a Social Media Marketing Specialist

    I wanted to share this infographic because of its outstanding balance in presenting the skills necessary for a marketer to execute social media marketing strategies effectively. In my opinion, I wouldn't advise any student or professional to go the route…

  • Baynote mCommerce FINAL 2

    The Rise of Mobile Commerce, and the Benefit to Marketers

    Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were…

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