Marketo
Articles Tagged marketo:
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Email Marketing & Automation
AddEvent: Add to Calendar Service for Websites and Newsletters
At times, it’s often the simplest of tasks that cause web developers the biggest headaches. One of those is the simple Add to Calendar button you find on so many sites that work across key calendar programs online and via desktop applications. In their infinite wisdom, key calendaring platforms never agreed upon a standard fo distributing event details; as a…
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Sales Enablement, Automation, and Performance
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up.…
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Customer Data Platforms
Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend
The Coronavirus pandemic has brought its own set of challenges and lessons from a societal, personal, and business perspective. Due to economic uncertainty and frozen sales opportunities, it’s been challenging to maintain new business growth. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently)…
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Customer Data Platforms
ePR is Breaking Marketing… in Europe
GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them. Okay… But let’s recap. Didn’t the marketing automation giants…
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Customer Data Platforms
Martech: The Three Keys to Solving Marketing’s Massive Technology Problem
All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms; in a dust of purchase orders and definitive guides – we were off and…
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Content Marketing
EveryoneSocial: Turn Your Employees into a Social Amplifier
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to…
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Artificial Intelligence
Conversica: Contact, Engage, Nurture and Qualify Using an AI Assistant
Conversica provides an automated sales assistant powered by artificial intelligence software. The assistant works just like a human sales assistant, reaching out to every single one of your leads and engaging each of them in a human conversation. People love it because the assistant is personable, friendly and responsive, connecting them quickly with a human that can help. We’re in…
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Advertising Technology
3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…
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Sales Enablement, Automation, and Performance
Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications
Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The…
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Content Marketing
Reorganize, Rewrite and Retire Content
There’s always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infographic from Marketo on maintaining great content is solid advice. Reorganize – I might use repurpose as the term for this, but we often utilize research, stories and graphics across…
