Sales Enablement
Articles Tagged Sales Enablement:
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Transforming Your Sales through a Multi-Threaded Approach
I was invited to take part in a recent panel discussion at the Sales Management Association’s Sales Productivity Conference in Atlanta. The session was focused on Sales Transformation, with the panelists providing their thoughts and insights on best practices and…
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If You’re in Sales or Marketing, Get Refresh Now!
It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it's a fit. I might even connect with them…
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The Marketing and Sales Benefits of Marketing Automation
According to CSO Insights , companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate . This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving…
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This Single Aspect of Sales Could be Losing Your Company $4 Million Annually
We tend to talk about sales by the revenue produced, but not by the losses when it's not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to…
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The Utopian Future of Channel Selling
Channel partners and Value-Added Resellers ( VARs ) are the redheaded stepchildren (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get…
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16 Steps to Compelling Content Creation
Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO . I like the advice here because it goes beyond the actual media and points to other…
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How to Select a Sales Automation Solution
While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can't manage everything and that also means simple administrative tasks…
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You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies…
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The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories - one type of content stands out. Whether it's a blog post, an infographic, a whitepaper or even a video, the…
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Selling IN Content is not Selling WITH Content
In speaking with a company that produces great content, they discussed that some of the content ideas that they ran up the flagpole had been denied because the content didn't directly influence the sale of their products nor services. Ugh.…