Social Media Marketing
Articles Tagged Social Media Marketing:
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Muhammad YasinApr 14, 20163 Unique Industry Digital Marketing Tips
There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not,…
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Douglas KarrJan 15, 2016The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that…
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Douglas KarrDec 29, 2015Starbucks, You Could Be Doing Social Better
I pull the social media card sparingly when I have to. As a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it's a policy and typically not the fault of the…
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Douglas KarrJun 11, 2015Proven Ways Your Small Business Benefits from Social Media Marketing
Social media has emerged as a pivotal platform for small businesses looking to enhance their marketing strategies. An infographic circulating in the industry highlights the top benefits that social media marketing offers to small businesses, painting a compelling picture of…
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Douglas KarrJan 19, 2015Digital Marketing and SEO for Bands and Musicians
Over the years, I've become increasingly a fan of live, obscure, and local bands. I enjoy having a drink with the band to get to know them. I appreciate the local music experience much more than some bands I can…
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Douglas KarrOct 16, 2014Why Social Media Matters for Today’s CEOs
Leadership is no longer confined to boardrooms and press releases. Social media has become the public stage where reputations, trust, and influence are built in real-time. Every day, more than 340 million tweets circulate through digital channels, and consumers increasingly…
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Douglas KarrOct 3, 2014Influencer Marketing: 3 Considerations That Drive Real Results
Influencer marketing has become a dominant force in modern advertising. The promise is alluring: leverage trusted voices to amplify your brand message and drive engagement. While the potential for reach is undeniable, many businesses stumble by focusing solely on an…
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Douglas KarrAug 7, 2014The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business ( B2B ) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is…
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Douglas KarrApr 9, 2013Diners Club Interview: Building a Social Brand
Speaking with Diners Club International during Social Media Marketing World provided an opportunity to step back and look at how digital marketing was finally coming into its own for businesses of all sizes. At the time, many organizations were still…
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Douglas KarrMay 27, 201210 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I'm not sure I've heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn't just blowing smoke with theory... he's…
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Douglas KarrOct 15, 2010UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From…
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Matt ChandlerJul 6, 2010Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content…










