Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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CISPA Is Not Dead
Whenever you see a bill working its way through the Senate and Congress that has over half a billion dollars from corporate lobbyists behind it, you should probably take a closer look at it as a citizen. As it's written,…
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The Dumbest Smart People on Facebook
This was one of those rants where I really wanted to take screenshots and share names... but I'm going to try to give these folks the benefit of the doubt. Hopefully they aren't the narcissistic idiots they came off as…
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How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms' features like search and discovery tools, user-generated content ( UGC ), and influencer recommendations. Social media platforms have become essential for regional companies…
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Responsys Launches Interact Preference
As large marketing technology companies merge and acquire other applications into their product mix, there's often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want…
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Video: Market Like Beyonce (NSFW)
Just a heads' up that this video does have some colorful language. If you're at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk . I love the message that…
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Your Social Media Marketing requires Images
The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable…
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Power Your Online Marketing with CDNify
We've all been there haven't we. Toiling away on your client's marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as…
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Elements of a Perfect Facebook Contest App
The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are confused not only by Facebook's complicated rules, but by how to…
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Understanding the Value of Influence
We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn't have the funds to acquire our services so we requested some exclusivity and a percentage…
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5 Insights Social Media Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business, from marketing to internal Human Resources issues…
