Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Paid and Organic Search Marketingcreative sales

    Am I The Only One That Still Loves Creative Marketing?

    I was driving on the West Side of town, looked over at a billboard, and there was a billboard for tools. Instead of the billboard being a typical ad, the advertisement went all the way to the ground. An arm ran up the post and the actual tool was in the billboard area. It looked as though the arm was…

  • Paid and Organic Search MarketingWebsite Hierarchy: Navigation, Indexing, Links, and Journey

    What Your Site Hierarchy Looks Like (Design, Index, Links, and Journey)

    So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary content and pages that no one reads – yet they still ensure they are out there. Designers and agencies sit down and develop the site with a great hierarchy in mind that typically…

  • Content MarketingiStock 000011834909XSmall

    Small Business Owners and Social Media

    These days everyone is on the internet; reading, writing, researching, chatting with friends, stalking ex-lovers, but is it productive for business? Since much of my business is focused on building websites, and helping small business owners use social media as part of their PR/Marketing stategy I am always interested in studies on this topic. Chuck Gose’s shared a great video…

  • Mobile Marketing, Messaging, and Appssocial media developers

    ATTN: Social Media Application Developers

    Twitter. Facebook. LinkedIn. My blog. My company. Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I’m on Flickr. Delicious. Technorati. Ning. Before that there was MySpace. And AOL. Back in the day, I even had a Prodigy account. So here’s my question, since I’m absolutely…

  • Sales Enablement, Automation, and PerformanceiStock 000000326433XSmall1

    Even the Pros Return to Training Camp

    Why do the Colts go to Training Camp? Don’t they already know how to play Football? On July 30th of this year the Colts will go to Training Camp, this will signal the start of a four week period of intense practice designed to force the players to focus on what they need to do to improve their ability to…

  • Social Media & Influencer MarketingScreen Shot 2014 10 19 at 12.19.26 AM

    What You Can Learn about Twitter from Tweets

    This presentation has had over 24,000 views on Slideshare and has an incredible amount of information… all packed into snippets of 140 characters or less. You’ll even find a few of the authors from Martech Zone in there, too! The variety and richness of these tips are a real testament to the power of Twitter as a communication medium. Don’t…

  • Email Marketing & Automation
    Email Is NOT Dead!

    No, Email Is NOT Dead!

    I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in…

  • Content Marketing
    field

    RIP: All Your Databases Are Belong to Matt

    The technology world lost a special person yesterday, friend Matthew S. Theobald. Matt was an amazing and brilliant person, developing and designing a means to index the data of the world through the Internet. I wrote about Internous after meeting Matt after a local Smaller Indiana event last year. Matt had a vision and tirelessly pursued it. The last time…

  • Email Marketing or Facebook Marketing?

    Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one before you answer. It’s a great question. I’m not a fan of “or” with online marketing. I believe a multi-channel…

  • Always Bring the Fight Home

    Had a fantastic meeting with an agency here in Indianapolis who’s working to ensure their client has a solid corporate blogging strategy. They’re off to a great start and we spoke a lot about controversy and blogging. The particular blog they’re putting up discusses a subject that could draw criticism from those with opposing views. I’ve watched several companies react…

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