Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Awesome Authors Beta is Live
Part of our rebranding was coming up with a unique feature specifically for Martech Zone. Although I call this site my blog , I truly want the blog to be a collection of views from other professionals in the industry.…
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Marketing Automation with Aggregation and Syndication
We like to use big words in the marketing industry... aggregation and syndication are a couple of them - and they're very important. Aggregation - allows you to collect content from other sites and display them in yours. They could…
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Four Communication Best Practices for Tech Startups
Incorporating a few internal and external communication best practices will provide a solid foundation for future growth. Recognize the value of Public Relations - Word of mouth and tweeting generate interest and are a critical part of evangelizing today’s tech…
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The Marketing Genius of Jim Irsay
1.webp" alt="" title="Jim Irsay" width="128" height="128" class="alignleft size-full wp-image-10336" />On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter.…
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5 Ways to Kill Your Competition with Content
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there... I wanted to share my answer with all of you. 1.webp" class="s3-img" border="0" alt="300-charge.png" />…
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We Only Value Tools We Can Use
This week has been a rough week... lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I'm pretty set in my ways but I had an event this week that really hit hard.…
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How to Let Customers Drive Your Next Campaign
A few weeks ago, we installed Ooma - a VOIP solution for a home or small business. It's pretty amazing - even integrating Google Voice (which is our company phone number). Today, we received this email and I instantly loved…
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We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter , Facebook , or YouTube , your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I'm not excusing myself on this, either. I'm always looking to…
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It’s the Most Wonderful Zeitgeist of the Year
I admit it: I’m a word nut. I love language. And if there’s one thing I enjoy more than saying the word “zeitgeist” it’s getting to use it in a sentence. It is therefore with great anticipation that I await…
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Aw, Heck. I Guess I’ll Start A Marketing Business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you've been in corporate marketing for 25 years where you were fortunate enough to have…
