Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Three Pillars of Search Engine Optimization
Search Engine Optimization (SEO) has changed over the years but many professionals haven’t kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information. We don’t just spout off on SEO, we…
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Indy is StartUp Friendly
Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy. In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here…
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Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer. Any other attack on your character doesn’t have the same staying power. Once someone thinks you’re a spammer, you’ll almost never get…
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While You Were Having Dinner and Watching TV, We Were Building Businesses
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this…
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Online Collaboration with Facebook? You Bet!
If you are serious about project management, you are already familiar with tools like Basecamp that provide a robust platform for project management, task assignments, and team collaboration. These tools are great, but they all require your collaborators to extend…
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Email is Dead? Don’t Tell that to Jenni & Janneane
Every once in a while you hear the mumblings… email is dead. Typically it’s mumblings from folks that are inbox-challenged and never properly monetized their email efforts. Email is far from dead… and the proof is businesses like Indy Spectator.…
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New Website, Take II
I had a great conversation this morning with Jeb from smallbox. (That’s right, I madonna’ed him. If you don’t know who Jeb is, where have you been?) Nevermind the fact that I accidentally ordered a double-shot, and I can’t hold…
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Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted…
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The Value of Visitor Actions
We measure a lot with analytics, but we don’t often put a value on each of the actions a visitor takes when they connect with us online. It’s important that companies pay attention to more than visits and conversions… there…
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There’s No Better Compliment Than This For An Author of a Dummies Guide!
We’ve had many folks send us photos of Corporate Blogging for Dummies, but I’m not sure we’ll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their relationships…
