Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Public Relations
PR Professionals: Please Explain Your Industry Jargon and Acronyms
I just read a press release from a company targeting marketing technology folks like myself. In that press release, they mentioned: OTT, PaaS solution, IPTV, AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider, over-the-top video delivery through an integrated media management system, hybrid demo of OTT, digital video broadcasting (dvb-t), AirTies Air 7320 hybrid set-top…
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Content Marketing
Be a Spam Samaritan!
Spam Samaritans not only use their email accounts to communicate, but also contribute to stamping out spam for others. Last weekend my mother-in-law was describing how she abandonend her Yahoo! email account and migrated to Gmail, because it was, “all full of SPAM and couldn’t be read.” What she didn’t realize was this behavior hurts Internet Service Providers (ISPs), marketers…
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Email Marketing & Automation
Don’t Let Your Drip Campaign Become Chinese Water Torture
One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”. In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages. These messages can be email, voice mail, direct mail, or face to face. A truely…
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Social Media & Influencer Marketing
Social Media Marketing is about the Social, Not the Media
Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn’t matter. Facebook doesn’t matter. LinkedIn doesn’t matter. Blogs don’t matter. They all just help us get a little closer to what we really want. What we really want is the truth. What…
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Social Media & Influencer Marketing
Planning to Plan the Plan for Social Media
When putting together a content and social media strategy, the single most important task is to establish which platforms and services are most useful for your needs.
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Real-Time Publishing and Search
Real-time… it’s becoming quite an important element. Webtrends has released real-time search combined with alerts. PubSubhubbub is emerging for blogs to push their feeds rather than have them retrieved. Search reaction time is shrinking… people are expecting answers to questions that have only been asked a few minutes ago. For publishers, the challenge is to react when news happens and…
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Marketing & Sales Videos
How Comments Impact Search Engine Rank
Does commenting on other blogs help my search engine ranking? Google’s ranking algorithm weighs heavily on relevant links back to your site. Since links back to your site help, wouldn’t it make sense that commenting and leaving your links everywhere would benefit your site? Not exactly. In this recent video, Matt Cutts (Search Quality for Google) discusses the potential risks…
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Email Marketing & Automation
The Power of Personalization in Email Marketing
A bad email marketing program is like a really annoying sales person, but with a little effort and a lot of personalization you can turn email into your sales top-producer. Best of all, it's easy and inexpensive to do.
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Content Marketing
The Greatest Marketing Technology Ever
No, I have nothing to sell you. Rather, I want to remind you of a profound truth you may have forgotten: that the most powerful tool for marketing your business efficiently is one you already have. It’s the world’s most advanced computational engine – your own brain. The call to actually use your own noggin is one we hear all…
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Social Media & Influencer Marketing
Aligning Digital and Traditional: The Little Things Matter
Attention to detail and a constant stream of communication are vital in any enterprise large or small. A simple misstep resulting in a typographical error can have far-reaching ramifications.
