Covid
Articles Tagged covid:
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How Tech Conferences Are Changing Together With Founders, Investors and The World
All classic tech conferences begin in a similar fashion. Early in the morning, you arrive at a warehouse building. Colourful banners, lively music, and groups of attendees with badges suggest this isn’t a scene from a crime drama. A cheerful…
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A Discussion on Ethics and Algorithms in AI-Driven Marketing
As we move through an era marked by rapid technological advancements, the marketing sector emerges as an arena of profound change. Driving this transformation is artificial intelligence ( AI ). Through its swift adoption and milestones like ChatGPT achieving record…
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Business Challenges & Opportunities With The COVID-19 Pandemic
For several years, I've touted that change is the only constant marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies have…
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Why Sales and Marketing Teams Need Cloud ERP
Marketing and sales leaders are integral components in driving company revenue. The marketing department is vital in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In…
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The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce…
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Facebook’s Latest Features Help SMBs Survive COVID-19
Small-and-medium-sized businesses ( SMBs ) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19 . In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer…
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Harness Unprecedented Times to Reshape How We Work
There has been so much change to how we work in recent months that some of us might not immediately realize the innovations already gaining steam before the global pandemic struck. As marketers, workplace technology continues bringing us closer as…
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The Anatomy Of Breaking Through A Pandemic Economy, And The Brands That Did It
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed instantly. As a result, over two-thirds of brands reported revenue reductions. Yet, even during the disruptions to the norm, the…
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Five Top Tips for Agencies Looking to Build New Revenue Streams in a Crisis
With marketing teams having to press pause and redefine their strategies, it is fair to say there has been a lot of chaos and confusion in the industry. The core challenge remains the same: How do you connect with people…
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COVID-19: Consumers and #StayAtHome Purchase Statistics
Things are not looking too good for anyone's economic future, given the pandemic and subsequent lockdown orders from governments around the world. I believe this is going to be a historic event that will have a massive, lasting impact on…
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COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses
The Coronavirus ( COVID-19 ) has upended the business world and is forcing every business to rethink the word loyalty . Employee Loyalty Consider loyalty from the employee's perspective. Businesses are laying off employees left and right. The unemployment rate…
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The COVID-19 Outbreak: Advertising and Marketing Impact
It’s extremely valuable to work with an agency that is on top of important marketing updates at all times. As every business is being forced to make changes due to current world circumstances and COVID-19 health and safety, it means…
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