Social Media Marketing
Articles Tagged Social Media Marketing:
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What’s Your Social Media Impression?
“You never get a second chance to make a first impression,” my business professor, Marvin Recht , always reminds his students. Don't make the mistakes that many have made before you. In today’s world, the first impression idea still holds…
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5 Point Email Marketing Holiday Checklist
It's Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, Timing. Be aware that even though it's only August, several people are already starting to look into…
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Why Your Business Must Go Social
It's no secret that social media marketing is everywhere. We see the familiar Twitter and Facebook icons on our TV screens and in our emails. We read about it online and in the newspaper. Unlike other more traditional forms of marketing,…
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10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I'm not sure I've heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn't just blowing smoke with theory... he's…
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CMO launches an Interactive Guide to the Social Landscape
CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traffic to your site…
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53% Shifting Budget from Print to Search and Social
This morning, I'm reading eConsultancy's State of Search Marketing Report for 2011 . The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO , looks in-depth at how companies are using paid search, search engine optimization…
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UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten's unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook . This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From…
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Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content…
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For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It's not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search…
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New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact…