Social Media Marketing
Articles Tagged Social Media Marketing:
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Paid and Organic Search MarketingDouglas KarrApr 14, 2011
53% Shifting Budget from Print to Search and Social
This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, follows a survey of over 900 respondents from…
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Social Media & Influencer MarketingDouglas KarrMar 24, 2011
Social Media Marketing is Failing
Last year, I wrote a post in response to Jonathan Salem Baskin, taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts). This time – in my opinion – Mr. Baskin nailed it. Every company has been jumping on the social media bandwagon, increasing marketing spend in that arena,…
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Marketing BooksDouglas KarrOct 15, 2010
UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but entertained, making it a compelling read for anyone interested in…
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Social Media & Influencer MarketingRyan SmithJul 28, 2010
The Most Important Rule in Social Media PR
Want to know the best part of utilizing social media as part of your public relations campaigns? There are no rules. PR people are constantly being reminded of rules. We have to follow the AP Stylebook, news releases have to be written a certain way and executed at certain times. Social media is an opportunity for your company to break…
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Content MarketingMatt ChandlerJul 6, 2010
Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content curation sets up an editorial layer in the delivery of news and other information. Human editors pick the stories their…
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Sales and Marketing TrainingDouglas KarrJun 9, 2010
For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It’s not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search and social media are no less daunting. Twitter is simple. Right? How hard is it to type 140 characters? It’s…
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Social Media & Influencer MarketingDouglas KarrApr 3, 2010
New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact with consumers. The rise of search engines and social media has empowered consumers, turning marketing into a two-way conversation. Now,…
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Social Media & Influencer MarketingDouglas KarrMar 10, 2010
Social Media Marketing is about the Social, Not the Media
Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn’t matter. Facebook doesn’t matter. LinkedIn doesn’t matter. Blogs don’t matter. They all just help us get a little closer to what we really want. What we really want is the truth. What…
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Adam SmallNov 18, 2009
Web 2.0 Information Overload
Overwhelmed with the amount of information, apps, and new solutions coming at you? I know I am! Call me silly, but some of the items I mention today may be old news to many, but with so much information out there, who can really keep up. Unless you are Douglas Karr or Kyle Lacy – which by the way, I…
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Douglas KarrMay 12, 2009
Who Uses Twitter?
Today I was a panelist on the Business Growth Institute for the Indianapolis Chamber of Commerce. The crowd was very engaged, so much so that the 2 hours to explain marketing and online marketing was a tad bit aggressive. Susan Matthews of Borshoff (a leading branding and marketing agency in the midwest) and I are going to follow up to…