Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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What is Real-Time Bidding (RTB)?
In both paid search, display and mobile advertising, there's plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If…
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Infer Net New Leads: Identify and Send the Best Leads in Salesforce
Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all…
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Yashi Video Advertising by Geographic Region
As video viewing continues to rise, there's an opportunity to reach a very specific audience using various targeting techniques. With Yashi , businesses can set up an exact latitude and longitude and customize a radius around it, serving ads only…
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Getting Personal in a Crowded World
In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier…
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Micro-Moments and Customer Journeys
The online marketing industry continues to progress in providing technology that enables marketers to predict and deliver roadmaps to help consumers and businesses convert. We've made some assumptions up to this point, though. The general theme of personas and sales…
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4 Revelations You Can Uncover with Salesforce Customer Relationship Data
They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce , but few have a solid understanding of the data they are pulling, what metrics to measure, where it comes from, and…
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40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions - including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you're incorporating each of these, there's a chance that…
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Water Torture: An Analytics Analogy Goes a Bridge Too Far
Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there's simply so much of it. When you open your eyes and ears, data is everywhere.…
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today's marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use…
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Your Marketer Is There to Help You
I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I'm friends with. I'm not exaggerating when I say that the most frustrating thing that I and others find about our…