Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Unlocking the Power of Metaphor in Business Communication
In the noisy, fast-moving world of modern business, the ability to capture attention, build understanding, and drive action is more valuable than ever. Yet many marketers, salespeople, and leaders still struggle to connect with their audiences in ways that stick.…
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Here Are 4 Ways Social Media Impacts SEO
Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity…
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Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It
From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before…
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It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual…
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Beware of Guest Posts? A Publisher’s Perspective on SEO Abuse and Editorial Integrity
Let’s explore what’s gone wrong with guest blogging in the SEO world, how it can damage your site, and what you can do to protect your brand and your audience—drawing from my personal experience managing Martech Zone , where we…
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The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is not going…
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Strikingly: Import Your LinkedIn Profile Into A Beautiful, Mobile-Optimized Resume Site
There are often times when you don't need to spend thousands of dollars on a new site - you just need a placeholder for an event or online portfolio, a simple product page or just to display your online resume.…
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Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your…
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GoDaddy: The Strategic Pivot Away From Provocative Ads That Fueled Its Future
I’ve disliked GoDaddy for years. Their old reliance on suggestive, attention-seeking advertising always felt cheap and out of step with the standards many marketers work hard to uphold. While the company poured millions into tactics that grabbed headlines, the approach…
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The A to Z Guide to Personal Branding
In an era where your digital footprint often precedes your physical handshake, the concept of a personal brand has shifted from a luxury for executives to a necessity for everyone. Whether you are an entrepreneur, a creative, or a corporate…
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The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I'm often a contrarian to the advice that's continually pushed in this industry... even leaning a bit…
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APE: Author, Publisher, Entrepreneur — A Comprehensive Guide to the New Era of Artisanal Publishing
When APE: Author, Publisher, Entrepreneur — How to Publish a Book was updated on January 25, 2013, it wasn’t just a housekeeping release. It reflected an evolving reality: self-publishing was accelerating faster than any legacy process, and authors needed practical,…
