Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that's going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute ), including…
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Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats . Terms like RGB , CMYK , PNG , or vector graphics...
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The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn't…
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The Six Insider’s Secrets of Contagious Content
In Contagious: Why Things Catch On, Jonah Berger, a professor at the Wharton School of the University of Pennsylvania, explores the secret science behind word-of-mouth and social transmission. While many people attribute the success of a product or a viral…
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Findability: 21 New Rules of Content Marketing
Content marketing continues to evolve, but the core purpose remains the same: reach the right people with the right message, earn their trust, and inspire action. Today’s environment is noisier, more competitive, and more fragmented across channels than ever before.…
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Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging, and direct mail, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that…
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The Small Business Content Marketing Media Matrix
Content marketing strategies continue to change, especially with advancements in mobile technologies, and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generating content. One thing we do is often work back…
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Dependencies of an Inbound Marketing Strategy
We've been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there's…
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Why Website RFPs Don’t Work
As a digital agency in business since 1996, we've had the opportunity to create hundreds of corporate and non-profit websites. We've learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with…
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Don’t Blame WordPress
90,000 hackers are trying to get into your WordPress installation right now. That's a ridiculous statistic but also points to the popularity of the world's most popular content management system. While we're fairly agnostic about content management systems, we have…
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CDNify: Accelerate eCommerce, Apps, and Campaigns Globally
Slow load times, unpredictable traffic spikes, and growing security expectations continue to put pressure on modern websites and applications. Whether you are running a content-heavy blog, scaling an e-commerce storefront, or launching a new SaaS product, performance and reliability are…
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Diners Club Interview: Building a Social Brand
Speaking with Diners Club International during Social Media Marketing World provided an opportunity to step back and look at how digital marketing was finally coming into its own for businesses of all sizes. At the time, many organizations were still…
