Customer Data Platforms
Customer Relationship Management (CRM) and Customer Data Platforms (CDP) are essential tools for businesses looking to effectively manage customer interactions, streamline sales and marketing processes, and leverage data-driven insights for growth. These platforms help companies centralize customer data, automate workflows, and gain a comprehensive view of the customer journey. Key subtopics within CRM and data platforms include customer data management, data integration, data analytics, and marketing automation. Implementing a robust customer data platform strategy can improve customer engagement, optimize marketing campaigns, and ultimately drive more sales. Check out the articles below to discover how CRM and data platforms can help you take your customer relationships to the next level.
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Five Ways to Infuse Culture in Your Marketing Strategy
Most companies view their culture on a larger scale, blanketing the entire organization. However, it is important to apply your organization’s defined culture to all internal operations, including your marketing team. Not only does it align your strategies with the…
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The Key Visual Elements of Landing Page Design
The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages . The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize…
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Bridging the Offline-Online Gap: How Data Onboarding Supercharges Multi-Channel Marketing
Customer data is scattered. It 1des in your CRM , POS , ESP , loyalty program, and website analytics. Each of these data sources tells part of the customer story... but none of them tells the whole truth. Without integration, you’re…
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5 Best Practices for SaaS Customer Success
Gone are the days when customer success teams toiled with unlimited calls and clients to handle. Now is the time to churn less and receive more in terms of SaaS customer success. You only need some smart strategies and perhaps…
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10 Benefits of Customer Loyalty & Rewards Programs
Customer loyalty is more crucial than ever. Acquiring new customers is significantly more expensive than retaining existing ones. Loyal customers are your brand champions, they spend more, and they stick with you through thick and thin. This translates to sustainable…
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Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Changing in a Post-Cookie World
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant…
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What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?
If you'd like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet . What is a D-U-N-S Number? The D-U-N-S Number…
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How To Better Understand Your B2B Customers With Machine Learning
B2C firms are considered the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer service. Extensive data and advanced analytics via machine learning procedures…
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Quarantine: It’s Time To Go To Work
This is, beyond a doubt, the most unusual business environment and questionable future I've witnessed. That said, I'm watching my family, friends, and clients split into several tracks: Anger : This is, without a doubt, the worst. I'm watching people…
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Google’s SameSite Upgrade Reinforces Why Publishers Need Email to Move Beyond Cookies
The launch of Google’s SameSite Upgrade in Chrome 80 signals yet another nail in the coffin for third-party ( 3P ) browser cookies. Following Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning,…
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Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers ( ASPs ). ASPs are third-party entities that manage and distribute software-based services…
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RaaS: Capturing Customer Insights in the Digital Age
Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights feel too long to make a difference for…
