Public Relations
Public relations (PR) is a strategic communication process that helps businesses build and maintain positive relationships with their target audiences. Effective PR involves leveraging various channels and tactics to shape public perception, manage reputation, and drive business growth. Key subtopics within public relations include media relations, crisis management, influencer marketing, thought leadership, and social media PR. By implementing a comprehensive PR strategy, companies can increase brand awareness, establish credibility, and ultimately drive more sales. Explore the articles below to learn more about how public relations can help you build and protect your brand reputation.
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Survey Results: How Are Marketers Responding to the Pandemic and Lockdowns?
As the lockdown eases and more employees head back to the office, we were interested in investigating the challenges small businesses have faced due to the Covid-19 pandemic, what they have been doing over lockdown to develop their business, any…
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Qwilr: The Document Design Platform Transforming Sales and Marketing Collateral
Customer communication is the lifeblood of every business. However, with COVID-19 forcing budget cuts for 65% of marketers , teams are being tasked to do more with less. This means being able to generate all marketing and sales collateral on…
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Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put…
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Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat ? With the number of influencer marketing campaigns continuing to rise, it’s not uncommon…
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Creating A Digital Roadmap For Forward-Looking Businesses
Since the pandemic erupted, we’ve witnessed a digital revolution, with a shift to remote work and more digital access to services than ever before – a trend likely to continue post-pandemic. We leaped five years forward in consumer and business…
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How Might Augmented Reality Affect Influencer Marketing?
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That's why consumers are increasingly tuning into influencers for how-to videos on anything, from trying on lipstick to…
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Why Real-Time Marketing Has Become More Essential in The COVID Era
It’s been confirmed that the United States’ annual Super Bowl needs upwards of 11 million kilowatt-hours of power to run the game start to finish. Snack brand Oreo had been waiting around two years for the moment when not all…
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Business Challenges & Opportunities With The COVID-19 Pandemic
For several years, I've touted that change is the only constant marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies have…
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The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce…
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10 Steps to Managing Crisis Communications
Have you ever had to deal with a crisis relating to your company? Well, you're not alone. Crisis communications can be overwhelming -- from the delayed response to what you're supposed to say to all of the social mentions coming…