B2b
Articles Tagged b2b:
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NetLinePortal: Capture B2B Buyer Intent with the Largest CPL Marketplace
B2B marketers face an increasingly uphill battle: engaging the right buyers at the right time with content that converts. Whether you’re managing in-house campaigns or leading demand gen efforts for clients, the challenge remains the same—delivering high-quality, intent-driven leads that…
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Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your…
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3 Best Practices for Product Marketers at Enterprise B2B Companies
Business-to-business ( B2B ) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output. On the other hand, technology marketing professionals are in short supply, causing…
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Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest-evolving industries. Driven by economic instability and fast-emerging technology, it changes yearly. Is your marketing agency keeping up with all those changes, or are you providing the same service you did ten years ago?…
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Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter
Having a detailed, qualitative understanding of your website traffic is essential to building effective, data-driven B2B marketing campaigns. Knowing who your visitors are, where they are on the campaign journey, and how likely they are to buy makes it possible…
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BuzzSumo: Research Content Engagement and Performance by Topic, Domain, And Influencer
If you're a long-time reader of Martech Zone, you know that I'm a huge advocate of building a high-quality content library of articles. The tired and old strategy of mass producing tons of average content isn't worth the investment. I…
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Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a…
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How To Drive More Traffic And Conversions From Social Media
Social media is a great way to generate traffic and brand awareness, but it is not easy to convert visitors into leads or generate instant conversions. Social media platforms are tough for marketing inherently because people use them to get…
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Terminus: Closing More Deals with a Holistic Multi-Channel Account-Based Marketing (ABM) Approach
The most effective, smarter, and efficient marketing strategy is account-based marketing ( ABM ). Fueled by data-driven targeting and personalized multi-channel marketing strategies, ABM helps marketers increase conversions and grow revenue. Terminus ABM Platform What sets Terminus apart from other…
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Grow Your E-Commerce Sales With This List of Creative Marketing Ideas
We've written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce…
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An Easy Guide to Attracting Your First Digital Leads
Content marketing, automated email campaigns, and paid advertising—there are many ways to boost sales with an online business. However, the real question is about the actual start of using digital marketing. What is the first thing you need to do…
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Email Marketing Metrics: 12 Key Performance Indicators You Should Be Monitoring
As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time - so be sure to update the…
