Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
-
What Is Passive Data Collection?
Although clients and suppliers cite passive data collection as a growing source of consumer insights, roughly two-thirds say they will not use passive data two years from now. The finding comes from research conducted by GfK and IIR among over…
-
What is Real-Time Bidding (RTB)?
In both paid search, display and mobile advertising, there's plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If…
-
Micro-Moments and Customer Journeys
The online marketing industry continues to progress in providing technology that enables marketers to predict and deliver roadmaps to help consumers and businesses convert. We've made some assumptions up to this point, though. The general theme of personas and sales…
-
4 Revelations You Can Uncover with Salesforce Customer Relationship Data
They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce , but few have a solid understanding of the data they are pulling, what metrics to measure, where it comes from, and…
-
Water Torture: An Analytics Analogy Goes a Bridge Too Far
Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there's simply so much of it. When you open your eyes and ears, data is everywhere.…
-
Hug Your Haters? Maybe It Should Be Love Your Lovers!
Hug Your Haters by Jay Baer is a groundbreaking book that offers a fresh and practical approach to dealing with customer complaints in the digital age. Jay argues that businesses need to embrace complaints as an opportunity to improve their…
-
Infegy Atlas: Intelligent Answers from Social Media
Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they're shared anyways. Case in point,…
-
TrendSpottr: Transform Social Noise Into Actionable Early Signals
Modern marketing teams face a constant disadvantage. Conversations, memes, breaking stories, and emerging narratives evolve in real time, while most content calendars and campaign plans are still built weeks or months in advance. By the time a topic shows up…
-
What is B2B Account-Based Marketing (ABM)?
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backward to deliver a large volume of leads, and Sales just plain isn't…
-
Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It
From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before…
-
The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business ( B2B ) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is…
-
Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your…
