Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google's Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material…
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How to Write Content Where Visitors Determine Your Value
Regardless of price , value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service. Many software or a service ( SaaS ) vendors utilize value-based selling to…
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Because Google Said So
Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple - listen to what Google wants you to do and do it! (And don't do as they do…
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The Workflow of Infographic Production
Managing infographic production for my clients and Martech Zone , I've learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if…
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How We Consume Content From Brands
In today's fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference.…
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Why Leveraging Infographics Is A Great Content, Social Media, and SEO Investment
The ability to capture and retain your audience's attention is paramount. So, what's the secret weapon that can help you achieve this in the most effective way possible? The answer lies in infographics, which have proven to be an invaluable…
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Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO's and your internal tech teams don't want you to know: the 18-month software implementation that just cost you $500K - $1MM could be done a hell of a lot cheaper...and should be. They are building…
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I Don’t Want to Hear Your Damn Story
Time for a rant. The new buzzword all over social media and content marketing space is storytelling. We've shared some infographics on storytelling versus corporate speak and visual storytelling... and I'm a fan of storytelling. With the right audience, there's…
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Presentation: Leveraging Slideshare for Maximum Visibility and Engagement
For over a decade, Slideshare has remained one of the most powerful yet underutilized tools for content marketing, thought leadership, and lead generation. Launched initially as a simple presentation-sharing platform, it evolved into a discovery engine where millions of professionals…
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14 Logo Design Styles Characteristics That Inspire
Creating a compelling and memorable logo is essential for branding and can significantly impact a business's ability to attract and retain customers. A well-designed logo serves as a visual representation of a company's values, mission, and products or services. Here…
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Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level…
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Zuberance: Unlock Always-On UGC and Referral Sales Fast
Customer trust is collapsing. Paid reach costs more every quarter, organic visibility is unpredictable, and audiences are increasingly numb to traditional marketing. Yet one channel continues to outperform every other form of persuasion: real customers sharing real experiences. Brands that…
