Customer Data Platforms
Customer Relationship Management (CRM) and Customer Data Platforms (CDP) are essential tools for businesses looking to effectively manage customer interactions, streamline sales and marketing processes, and leverage data-driven insights for growth. These platforms help companies centralize customer data, automate workflows, and gain a comprehensive view of the customer journey. Key subtopics within CRM and data platforms include customer data management, data integration, data analytics, and marketing automation. Implementing a robust customer data platform strategy can improve customer engagement, optimize marketing campaigns, and ultimately drive more sales. Check out the articles below to discover how CRM and data platforms can help you take your customer relationships to the next level.
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Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief…
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The Problem with Web 3.0 Persists
Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting, integrating, tracking, attributing... it's downright painful. The Evolutions of The Web Web 0 : In 1989 Tim Berners-Lee of CERN…
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How to Perform Search and Replace in a MySQL Field: A Guide Using wp_posts
Performing search and replace operations in a MySQL database is essential for website administrators. In these examples, we'll apply these to a WordPress database. The wp_posts table, which stores all posts, pages, and custom post types, often requires modifications when…
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How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix , the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth.…
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Adopting IoT: Why Marketers Must Embrace the Digital Evolution
In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and…
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Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems…
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5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of…
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SQL: Full Table Lookup for States and Provinces for the US and Canada
The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs . I'd encourage any marketer to learn SQL .…
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Bluecore’s Real-Time Decisioning Platform for eTail
You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can…
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How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes . One of the considerations that agencies often have to navigate is how their prospective clients value an agency's services. Many clients measure the output productivity (pieces per hour) or the output cost…
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What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?
When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential…
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Big Data is Pushing Marketing into Real-Time
Marketers have always sought to reach their customers at just the right moment - and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking.…
