Marketing Tools
Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone
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B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome…
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Sellics Benchmarker: How to Benchmark Your Amazon Advertising Account
There are often times that we wonder, as marketers, how our ad spend is doing in compared to other advertisers in our industry or across a specific channel. Benchmark systems are designed for this reason - and Sellics has a…
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Gleam: Marketing Apps Designed To Grow Your Business
A friend of mine said that he believes marketing is a job where you make people who don't want to buy something buy it. Ouch... I respectfully disagreed. I believe that marketing is the art and science of pushing and…
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Queue-it: Add A Virtual Waiting Room To Your Website To Manage High Traffic Surges
We can't take orders... site is down because it's getting crushed with traffic. These is never the words you want to hear if you've ever been part of a product launch, an online sale, or selling tickets to an event...…
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ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we've been sharing our successful launch of our client's site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some…
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How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop
We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer ( D2C ) offering to the marketplace. Their leadership is always working with us on collaborative ideas…
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Coggle: Unleashing Creative and Organizational Potential With Mind Mapping
Mind mapping is a visual thinking tool that draws upon the intrinsic workings of the human brain, facilitating the organization, generation, and connection of ideas in a highly intuitive and engaging manner. It is a graphical way to represent concepts…
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DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange
It is important for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud ( SFMC ). SFMC offers a wide range…
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Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi , a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into…
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PowerChord: Centralized Local Lead Management and Distribution for Dealer-Distributed Brands
The larger brands get, the more moving parts appear. Brands sold through a network of local dealers have an even more complex set of business goals, priorities, and online experiences to consider -- from the brand perspective down to the…
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Audiense Insights: Audience Segmentation Intelligence and Analysis Software
A key strategy and challenge when developing and marketing a brand is understanding who your market is. Great marketers avoid the temptation of guessing because we're often biased in our approach. Anecdotal stories from internal decision-makers who have relationships with…
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Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)
Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency…
