Martech Zone articles tagged robots.txt:

  • Search MarketingKML Sitemap and Geographic Data

    Add Your Geographic Data to your Sitemap with KML

    If your site focuses on geographic data, a KML sitemap can be a valuable tool for integrating with map services and accurately representing spatial information. A KML (Keyhole Markup Language) Sitemap is a specific sitemap used primarily for websites containing geographical information. While rich snippets and Schema markup can enhance your site’s general SEO, a KML sitemap can specifically aid…

  • Search Marketing
    What is a Robots.txt File? How to Test and Resubmit

    What is a Robots.txt File? Everything You Need To Write, Submit, and Recrawl a Robots File for SEO

    We’ve written a comprehensive article on how search engines find, crawl, and index your websites. A foundational step in that process is the robots.txt file, the gateway for a search engine to crawl your site. Understanding how to construct a robots.txt file properly is essential in search engine optimization (SEO). This simple yet powerful tool helps webmasters control how search…

  • Search MarketingWhat is SEO? Search Engine Optimization

    What is SEO? Search Engine Optimization In 2023

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…

  • Search MarketingWebsite CMS and Ecommerce Platform SEO Features

    The Features Every Content Management System (CMS) Or E-commerce Platform Must Have For Search Engine Optimization (SEO)

    I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to…

  • Search MarketingDuplicate Content Penalty Myth

    Duplicate Content Penalty: The Myth, The Reality, and My Advice

    For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content…

  • Content MarketingWordPress - How to Block Search Engines

    How to Block Search Engines from Indexing WordPress

    It seems every second client we have has a WordPress site or blog. We do a ton of custom development and design on WordPress – everything from building plugins for companies to developing a video workflow application using Amazon cloud services. WordPress isn’t always the right solution, but it’s quite flexible and we’re pretty good at it. Many times, we…

  • Analytics & Testingwhat is digital marketing

    What is Digital Marketing

    We’ve had some similar infographics on the inbound marketing process, the rise of inbound marketing, and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has…

  • Mobile and Tablet Marketingskinit laptop skin

    Promote your Brand at Conferences with a Laptop Skin

    The first time I noticed a cool skin on a laptop, it was Jason Bean’s bnpositive logo on a skin on his laptop. It makes him stand out in a sea of laptops and is noticeable from across any conference room. I decided to go design my skin for my MacBookPro and went through some websites before I found one…

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