What is Search Engine Optimization (SEO) In 2022?

One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on algorithms over search engine users. I’ll touch base on that later in the article. What

The Features Every Content Management System Must Have For Search Engine Optimization

I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to have a content management system anymore. A CMS will provide you or your marketing team

How Do Search Engines Find, Crawl, and Index Your Content?

I don’t often recommend that clients build out their own ecommerce or content management systems because of all of the unseen extensibility options that are needed nowadays – primarily focused around search and social optimization. I wrote an article on how to select a CMS and I still show it to the companies that I work with that are tempted just to build their own content management system. However, there are absolutely situations where a

Blog-Tipping: My Blog Coach

The pressure is on! Shonnie Lavendar, Blog Coach, has asked me to tip her blog – My Blog Coach: Simplify the blog learning curve with coach Shonnie Lavender! I decided to hold off and do some reading on Shonnie’s site and I’m glad I did! I don’t believe there is enough representation in social media of women and minorities. I’m not an equal opportunity blogger, I simply think that if we’re truly going to learn

Sometimes when you lie, you get the girl!

I’m leaving my girlfriend. That’s right! You heard it right here. Before you get any ideas of what a wicked, wicked man I am, I really don’t have a girlfriend. At least not the human, living, breathing kind. I joke with people that my girlfriend’s name is MacBookPro. Lately, my girlfriend has been a little temperamental, not waking up when I’d like her to and not happy until she’s cold. Wow… reminds me of when